One of the hardest things to figure out:

Do you want to chop wood (individual contributor) 🪓

OR

Build a sawmill (start a business) 🪚

Chopping wood is tiring but satisfying labour. You can work quietly and get into a flow state.

But...
It's 100% dependent on you. If you get sick, you can't chop wood, and therefore your income dries up.

😫No breaks.

🙃No delegation.

🤦‍♂️Limited to your personal output.

💸Hard to get wealthy.

On the flip side...
Build a sawmill and you can delegate.

Build systems.

Have others eventually do the work.

You can massively increase your output and become wealthy.

But...
🤼 You have to deal with endless people and operational problems

📉 You take significant personal risk (debt/leases/etc)

🪓 You don't actually get to do the task you originally loved in the first place! (chopping wood)

There are a variety of levels of this...
Everything from:

Chopping solo,
to hiring a few friends to help you,
to having a single local sawmill,
to having thousands of employees across a chain of sawmills held in a public company.

Which are you? 🪓 or 🪚🏢

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More from @awilkinson

26 Feb
Every designer/developer in the world:
Read 4 tweets
25 Feb
Yesterday I wrote a thread about Nathan Latka.

I got a lot of interesting DMs and responses 🤣

Here's a few of them (some requested to anonymity):

Promoting a conference with speakers who...didn't agree to speak:

Read 15 tweets
24 Feb
Nathan Latka presents himself as a big podcast host and "best-selling author", but he allegedly makes his money by shaking down founders.

He has them come on his podcast, then refuses to post the episode until they share their metrics and promote him.

Read on, more fun below 👇
2/ “I’m the most sued podcaster and I love it.”

@NathanLatka

Here's Vox on how his scheme works:

"Entrepreneurs who’ve gone on Latka’s show, seeking publicity for their companies, allege that the pitch for coming on his podcast is misleading"...

vox.com/recode/2019/11…
3/ "Founders claim that one of the podcast’s main goals was to extract financial data from founders that Latka then packaged and sold to investors and other interested parties."...
Read 12 tweets
8 Feb
For 15 years, we have owned @metalab, one of the world's top product design agencies - metalab.com

As our work became well known, we got a lot of attention...

And we started getting mobbed by potential buyers.

Usually private equity and big tech companies...
We didn't necessarily want to sell.

Maybe just take some chips off the table.

We loved the business, but the numbers they shared were exciting.

Then, over and over, we would realize that the buyer would ruin our culture, piss off our employees, and probably wreck our brand...
For years, we watched as many of our best competitors and friends sold their agencies in talent acquisitions to big tech companies or large conglomerates like WPP, Omnicom, and Publicis.

We think that's depressing.

It's where creativity goes to die...
Read 6 tweets
8 Feb
Would you rather have 100,000 email newsletter subscribers growing 15% a year ✉️

OR

1 million followers on Twitter growing 50% a year? 📶

For me, I would 1000% take the email subscribers.

That seems insane. Read on to find out why... 👇
The best businesses are impenetrable to competitors 🏰

Nobody gets to dictate how they operate other than the government 🙅

And they are invulnerable to competition, have a captive customer base, and control all key inputs of their business...
Social platforms are the opposite:

1. There's always an algorithm filtering your content from your audience. A post may only be seen by 5,000 followers, even if you have 1MM if the algorithm doesn't deem it worthy... 🤯🤯🤯
Read 10 tweets
28 Jan
In January, Chris and I raised $50,000 for charity 💵

It took 2 hours.

Here's what we did, and how we're going to raise a ton more in the coming months...
We get a lot of emails from entrepreneurs—many of whom are already wealthy and successful—asking to pick our brains 🧠

While we love talking to interesting people, these emails end up becoming a big time sink ⏱️

So, we did something interesting...
In January, we told all The Brain Pickers that we were going to do a paid Ask Us Anything session.

We auctioned off 25 seats for a private Zoom session where anyone in the group could grill us about anything they were curious about 🪑🪑🪑

Seats went to the highest bidders 🤑...
Read 5 tweets

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