Thread by @alexgarcia_atx

For brands, content consistency develops their voice.

Another reason why businesses should become media machines.

Here's a prime example:

El Arroyo.

Primarily, they sell margs and tacos.

BUT

Everyone recognizes them because of their content.

Specifically their signs

They’ve been posting their sign every day for over 5 years.

Each sign highlights the brand's voice and is reinforced daily through their content.

Resulting in people connecting with it and sharing it DAILY.

They don't push their tacos and margs, yet they sell a ton of em.

It's become such a revenue driver that businesses reach out to El Arroyo trying to do sign takeovers or advertise.

They shut them down.

Ellis Winstanley says, “The sign and what it has come to mean to people is more important to the restaurant to ever do something like that.”

Instead, they create their own products for their community adding an entire new revenue stream based off their content.

This is modern-day business.

El Arroyo is a:
- Media Company
- Retail Business
- D2C Business

Their process is simple, too.

A group of 15 people, including managers and owners, brainstorm ideas over email.

After, they schedule out all the signs.

Their goal is to integrate their witty voice into cultural moments and what's happening in the ATX.

Prime example:

Takeaway:

Consistent Content is king.