A term that's been deemed primarily by @vancinityreynolds refers to creating and distributing ads very quickly while they still intersect with culture and relevancy.
Here's how to hack virality with fast-vertising 🧵
2/ Let's first understand the timeline for traditional advertising.
Traditional advertising in nature could take on average 8-12 weeks to develop.
That means from idea to execution takes very long, resulting in neglecting moments that you could hack culture.
3/ In essence there is so much time and strategy going into the future, that companies forget about what's happening in the present day.
They neglect intersecting their brands into the moments people are already driving attn towards.