1/ There is a formula to crafting the perfect story that keeps the viewer's eyeballs glued to the screen.

The "Story Spine" created by Kenn Adams in 1991 was popularized heavily by Pixar and Disney.

Once you understand it, you'll never watch a movie the same.

Mini thread 🧵
2/ Kenn Adam says, "the Story Spine isn't the story, it's the spine. It’s nothing but the bare-boned structure upon which the story is built."

That's what makes it such a powerful tool.

The Story Spine allows you to deconstruct your story all the way down to the core.
3/ Put together, these 8 elements help you construct a compelling story.

This same formula is what constructed 'The Wizard of Oz'

Breakdown via Aerogramme Writers' Studio
4/ Here's how it breakdowns element by element

Once upon a time
5/ And every day…
6/ Until one day…
7/ And because of this…
8/ And because of this…
9/ Until finally...
10/ And ever since that day...
11/ Pixar used this formula to construct the story behind The Incredibles.

Production budget: $92 million

Global box-office gross: $633 million

Story Spine:
12/ Writing a:

- movie
- short film
- ad

First, use this template to help create the base of your story.

Then fill in the spaces with the details that make your story great.

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More from @alexgarcia_atx

2 Mar
1/ The future of advertising is “Fast-Vertising.”

A term that's been deemed primarily by @vancinityreynolds refers to creating and distributing ads very quickly while they still intersect with culture and relevancy.

Here's how to hack virality with fast-vertising 🧵 Image
2/ Let's first understand the timeline for traditional advertising.

Traditional advertising in nature could take on average 8-12 weeks to develop.

That means from idea to execution takes very long, resulting in neglecting moments that you could hack culture. Image
3/ In essence there is so much time and strategy going into the future, that companies forget about what's happening in the present day.

They neglect intersecting their brands into the moments people are already driving attn towards.

Fast-Vertising is the complete opposite.
Read 13 tweets
27 Feb
For brands, content consistency develops their voice.

Another reason why businesses should become media machines.

Here's a prime example:

El Arroyo.

Primarily, they sell margs and tacos.

BUT

Everyone recognizes them because of their content.

Specifically their signs
They’ve been posting their sign every day for over 5 years.

Each sign highlights the brand's voice and is reinforced daily through their content.

Resulting in people connecting with it and sharing it DAILY.

They don't push their tacos and margs, yet they sell a ton of em.
It's become such a revenue driver that businesses reach out to El Arroyo trying to do sign takeovers or advertise.

They shut them down.

Ellis Winstanley says, “The sign and what it has come to mean to people is more important to the restaurant to ever do something like that.”
Read 6 tweets
25 Feb
1/ The globally iconic Nike Swoosh was created in 1971, after 17.5 hours of work, and only cost $35.

The artist who created this magic?

Carolyn Davidson.

This one design eventually made her a millionaire.

Here's a quick back story 🧵
2/ Before creating the Nike Swoosh for Phil Knight, Carolyn Davidson was a struggling graphic designer student on the hunt for extra cash.

She was studying at Portland State University and struggling to make ends meet.
3/ Phil Knight was a professor at Portland State University while also running Blue Ribbon Sports.

He overhead Carolyn telling a fellow student that she didn't have enough money to take an oil painting class.
Read 10 tweets
12 Feb
Think you can't grow on Instagram in 2021?

You're wrong.

🎶 Don't blame it on the a a a a algorithm 🎶

As the platform changes, you must adapt to where it's going.

Here's 5 ways I execute on Instagram to grow @TheHustle's IG page in 2021 👇
1/ Relevancy > Strategy

Strategy has its place but relevancy supercharges growth.

Social and culture go hand in hand.

The more relevant you are in culture the more of an impact your content will have.

Big moments = pause your strategy and execute on relevance.

Ex:
2/ Use Every Feature Instagram Provides

Instagram’s algo rewards you if you can keep consumers on your content.

To do so, use every feature available.

This will keep your audience roaming your content for minutes.

In reward, your content will become more discoverable.

Ex:
Read 6 tweets

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