You can understand🔎 why startups fail by understanding why Russia cannot be invaded and conquered...

They both tie back to a single concept: Strategic Depth...👇
Russian has a truly massive geographic footprint, with Moscow and the west on fairly open and flat land. Its major geographic barriers are far away, but the distance is the key to their protection.
During WW2, Russia moved their factories by train far into the east. Eventually, they build a massive fleet of tanks & aircraft that allowed them to force the Germans back.

If it wasn't for the DEPTH of their great nation, then all of Europe may have fallen.
Startups do not have Strategic Depth yet, they're too young to have built up reserves. Venture Capital is often raised and used as a substitute for that, but it is delaying the inevitable.
Growth capital is for expansion, not survival. Few businesses require much in the way of startup capital to test or develop an idea.

You need less to grow then ever before, and so we need less depth before we can take risks in our businesses.
The trick, however, is balancing risk, rewards, and our reserves (Strategic Depth as an entrepreneur).

Ask yourself: How much land can I lose before my empire is no more? How can I expand my strategic depth?

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More from @gentoftech

2 Mar
Reaching Out Is Hard As F$@K... 😡

But is makes bank when it works.... 💰

Doesn't matter if you're in sales, PR, partnerships, or want to pitch an investor for your startup's next round...

I've sent 1000's of these (maybe💯k+) and this system has NEVER failed me.... 👇
I've reached out to thousands of podcasts and influencers over the years. I've also trained ~20 people to do the same.

Assume there are 4 different levels of influencer to look for. The numbers below are for B2B, 5-10x them for B2C is most cases...👎
1. **Celebrity** -- ***200,000+*** -- @naval etc. A single shoutout from them can lead to hundreds of qualified leads for you. The downside, they're busy as heck. You'll need to be creative and persistent to reach them.

CC @APompliano - did this "overnight"
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27 Feb
The Digital Economy is only 15% of the world's GDP 🌍. A select group is reaping massive rewards 💰 by bridging the gap to the other 85%....

I call them Modern Industrialists.

Learn to think like them by asking yourself 5 simple questions...👇 The Complete Essay
I'll be expanding on how to become a Modern Industrialist and the driving forces behind why they're uniquely important to developing massive impact on this tweet thread. Like or RT the image post and I'll a new factor every 5.
#1 - Digital money is new money to the local economy. #economicdevelopment strategy lacking in recruitment for these individuals will not be competitive in the long term. #Local economies need them to thrive in today's world.
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