There's nothing you unlock at some point that says you can now do this.
Everyone has access to the same tools.
Everyone has access to the same tools.
The root of passion, in Latin, is suffering.
The Passion Economy means the suffering is worthwhile.
You might not be happy 100 percent of the time.
The Passion Economy means the suffering is worthwhile.
You might not be happy 100 percent of the time.
A lot of times people just elect someone as their cult leader.
If you’re teaching a course, you're inherently a cult of personality. It's not up to you, it’s up to your followers.
If you’re teaching a course, you're inherently a cult of personality. It's not up to you, it’s up to your followers.
All creators start without a cult-like presence. Before they earn that presence, they create.
Once they create, they attract a small audience, and so on: building affinity, then heightening connection, and eventually fostering a vibrant community.
Once they create, they attract a small audience, and so on: building affinity, then heightening connection, and eventually fostering a vibrant community.
For creators, the question is, “How do I build a rabid fan base over time?”
The answer is more art than science.
The answer is more art than science.
For many creators, the community aspect of their identity is stronger, more important, and more valuable to their fans than the content they're creating.
Anything that gets people away from a required nine-to-five job fits the definition of the Creator Economy.
The goal is to merge the Creator Economy and the economy in general.
The goal is to merge the Creator Economy and the economy in general.
When you lead a community, so much of the value that’s created has nothing to do with you.
You’re the person who threw the party. But it’s interesting because you didn't choose your guest list; you chose a subsection of your audience, which you can't control.
You’re the person who threw the party. But it’s interesting because you didn't choose your guest list; you chose a subsection of your audience, which you can't control.
A community is a network of strong pairwise bonds: people who have a dense mesh of relationships with *one another* rather than to the leader of the community.
Initially, people are there for the creator. Over time they care as much about each other as they do the leader.
Initially, people are there for the creator. Over time they care as much about each other as they do the leader.
Creative leaders represent something more than just themselves. They represent a set of values people have in common.
And their values extend beyond their interest in a specific person.
And their values extend beyond their interest in a specific person.
Growing up, you may have had to choose between what would be a viable, financially stable career, and pursuing art and creativity.
In the future, that choice might not be black and white.
In the future, that choice might not be black and white.
The Creator Economy is anything that’s helping people:
-Live happier lives;
-Be more productive;
-Be more creative; and
-Be more fulfilled in their work
-Live happier lives;
-Be more productive;
-Be more creative; and
-Be more fulfilled in their work
Successful creators do something that comes naturally.
They experiment. They don’t view it as a chore or work. It starts off as having fun and doing something you enjoy on the side.
They experiment. They don’t view it as a chore or work. It starts off as having fun and doing something you enjoy on the side.
We’ve democratized the means of creation: you can easily get started without quitting your job and focusing on it full time.
It's very easy to create on the side and see where it goes.
People create for fun in their free time and naturally end up building an audience.
People create for fun in their free time and naturally end up building an audience.
The economy rewards creator-content fit:
Creators who enjoy what they're creating.
Creators who enjoy what they're creating.
It's really hard to be successful. There’s an extreme power law.
The first ingredient to success is enjoying it so much you can persevere.
The first ingredient to success is enjoying it so much you can persevere.
A lot of successful creators set out to learn a skill, and their account is a public diary.
It’s a feedback mechanism. They’re focused on understanding and learning, and less so on building an audience or monetizing.
It’s a feedback mechanism. They’re focused on understanding and learning, and less so on building an audience or monetizing.
If you learn a skill effectively in public, people who also want to learn that skill will follow you and tag along on your journey.
The pursuit of something that causes suffering leads to fulfillment and enjoyment.
Among successful creators, none got into it initially for the money.
All of them started doing something out of love and passion, and that’s what sustains their career.
Among successful creators, none got into it initially for the money.
All of them started doing something out of love and passion, and that’s what sustains their career.
Some people think, “It's not easy for me, so it's not the right thing,” or “It’s hard to go to the gym, so I'm not cut out for it.”
It’s sometimes helpful to think about creating like it’s a job. If you want to do it full time, you might have to wake up early.
It’s sometimes helpful to think about creating like it’s a job. If you want to do it full time, you might have to wake up early.
It takes time to get good, and you should enjoy the process.
Enjoyment includes looking back and saying, “Wow, I can't believe I made that thing.”
That’s 90 percent of the happiness.
Enjoyment includes looking back and saying, “Wow, I can't believe I made that thing.”
That’s 90 percent of the happiness.
It can be misleading to only see stuff that ends up becoming public.
It takes a lot of effort to make it look effortless.
It takes a lot of effort to make it look effortless.
The beauty of the Creator Economy is you don't have to be a full-time participant. It’s not binary. The vast majority of creators aren’t making a full-time living from it.
But that's okay, because $100 a month can change somebody's life.
But that's okay, because $100 a month can change somebody's life.
The hedge of becoming a creator will make your career more interesting. You have proof of work.
It’s not one or the other, and for most people it can’t be.
It’s not one or the other, and for most people it can’t be.
The way you solve for the crazy, outsized returns, on the one hand, and most people making nothing, on the other hand, is successful creators becoming multi-employee businesses.
Those creators need their own creators.
Those creators need their own creators.
You can still be a creator and participate in the Creator Economy even though it might not be your name and face at the forefront.
In the Creator Economy, the majority of jobs that get created will look more like normal jobs, except you get to work for a creator instead of working for a businessperson or a big organization and climbing the ladder.
A big part of the creator middle class will be jobs that support large creators.
And a lot of the creator middle class will be people cobbling together income from different sources, rather than just earning income from a single platform.
And a lot of the creator middle class will be people cobbling together income from different sources, rather than just earning income from a single platform.
Creators will monetize their super fans through a media course.
Creators will monetize their active fans through merchandise or community.
Creators will monetize their casual fans through ads or sponsorships or affiliates.
Creators will monetize their active fans through merchandise or community.
Creators will monetize their casual fans through ads or sponsorships or affiliates.
No matter how big of an audience you have, there’s a path to achieving financial stability.
I hope cities become more friendly to creators.
I hope they recognize creators are a great group of people to have as residents or as tourists or as commuters.
Creator Towns are places to go for people who want to meet and work with other creators.
I hope they recognize creators are a great group of people to have as residents or as tourists or as commuters.
Creator Towns are places to go for people who want to meet and work with other creators.
The government gets to say, “These are the jobs we want more people to have, and we're going to subsidize the path to getting these jobs.”
If you can get a Pell Grant to get a four-year degree, there should be a path to getting a scholarship to take a cohort-based-course.
If you can get a Pell Grant to get a four-year degree, there should be a path to getting a scholarship to take a cohort-based-course.
Humans have been creative for as long as humans have existed.
There are so many channels and so many content types. They don't have to be in a single format or on a single platform.
The Creator Economy is bigger than a single app.
There are so many channels and so many content types. They don't have to be in a single format or on a single platform.
The Creator Economy is bigger than a single app.
I would encourage my kids to be as creative as possible and to pursue whatever they enjoy.
Not everyone has to make a TikTok.
Follow @ljin18 for more insights about the Creator Economy
And learn more about future Creator School classes here!
And learn more about future Creator School classes here!
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