I channel creators betting on themselves, and I want to build a 3-week, intensive course:
🔷Helping you structure info products, books, and courses
🔷Helping you turn ideas into a portfolio of assets
Who is this course is for?
🔷Your skills are in demand
🔷People come to you for results
🔷You create compelling content
🔷You want to build valuable products
🔷You need to put more of your process in writing (and you don’t need or can’t afford a $10k/month consultant)
Who am I?
🔷I summarize creators on Twitter
🔷I help creators get paid @gumroad
🔷I helped @jackbutcher structure “Build Once, Sell Twice”
🔷I’m helping @EricJorgenson structure a course
🔷I'm helping @mkobach write a short book
🔷I’m helping @dvassallo structure a product
I want to help more creators build income and authority on top of assets they own
I’ll start with a 25-person beta cohort, starting ~May 2021
You'll join live lectures with breakouts, be part of a tight-knit peer community, get feedback, and have AMAs with top creators
We'll take an outside perspective on the most successful creators and their process
🔷Analyzing their portfolios
🔷Breaking down the way they build
🔷Packaging patterns into frameworks you can apply
We’ll channel you intellectually, reverse engineer your worldview, and help you structure your work
You will get:
🔷A 1,500-word summary of your big ideas
🔷A written and validated product structure
🔷A clear go-to-market and monetization path
🔷Group feedback & accountability
I'll have expert feedback from the best in the game 👀
I'm privileged to be a founding fellow in two terrific @beondeck fellowships, On Deck Course Creators w/ @Bazzaruto, and On Deck Performative Speaking w/ @RobbieCrab
Also a *big* surprise in the CBC-world based on interest
I'll focus obsessively on:
🔷Building curriculum and content;
🔷Drafting hands-on project prompts;
🔷Structuring small group discussions; and
🔷Most of all, ensuring your transformation in the process
Well-structured ideas are the ultimate proof of work
🔷Clarify and order your thoughts
🔷Reflect them back to yourself in written form
🔷Package and present them with zero cost of replication
THREAD: I want to tell you a story about reaching higher in your life, and looking at the world with fresh eyes.
The story is about my former coach, Al Cantello, and one of his runners, Willie McCool.
👇👇👇
Al led the men's varsity cross country and track teams at the Naval Academy for 55 years. He coached and mentored thousands of future military officers.
He said endurance sports help sensitize people to prehistoric pursuits, and to the unforgiving nature of life.
I once asked Al what he hoped to teach his runners.
"Distance running," he said, "teaches you about savagery." And "Distance runners, at their essence...are the product of, and learn the power of...one concept: look ahead, for life is hard."
That may be the best-ever quote about creative flow.
The creative process succeeds in one direction (consuming ideas and then creating) and stalls in the other (trying to create and then looking for ideas).
@thisiskp_ In practice, consuming and creating aren’t separate activities; they’re connected and fold together like an accordion.
@thisiskp_ Start pulling apart the accordion and more activities emerge:
To create, curate. To curate, consume.
Keep pulling and the full creative stack appears: to consume, collect; to collect, explore, and so on for seven more levels!
I channel successful creators in my personal life and @gumroad
Here’s what I’ve learned from them in the past six months, in their own words.
Stages of the Builder’s Journey – a Blueprint for Aspiring Creators:
Don’t wait until you have a big following (i.e. start now)...
🔷“I had fewer than 300 followers when I started”
🔷“I had fewer than 400 followers when I started”
🔷“I had fewer than 500 followers when I started”
Create without a plan (i.e. just be creative)...
🔷“This started as an experiment”
🔷“I wasn’t trying to build a business”
🔷“I didn’t set out to become a creator”
🔷“This wasn’t something I thought I’d be doing”
Nearly thirty years ago, at the end of my eighth-grade school year, I received an award named in honor of Ray Kroc. The prize was one share of McDonalds Corporation common stock.