Audio has finally arrived in India from being a non-existent category in 2019 to now becoming a mainstream content format.
Category creation is tough but we believed in the compounding power of rapid execution and iteration led feedback loops. We are now seeing the results (1/6)
Category creation is tough but we believed in the compounding power of rapid execution and iteration led feedback loops. We are now seeing the results (1/6)
#Engagement - 1 Billion+ monthly listening minutes in Feb'21 with users spending 110 minutes daily on Pocket FM app
Continuous product experiments have helped us find strong PMF and we are now amongst the top OTT platforms in India. (2/6)
Continuous product experiments have helped us find strong PMF and we are now amongst the top OTT platforms in India. (2/6)
#Growth - 6x growth in last 5 months
We have always believed that PMF alone isn't enough. Our continuous growth experiments helped us find a strong product-channel fit. (3/6)
We have always believed that PMF alone isn't enough. Our continuous growth experiments helped us find a strong product-channel fit. (3/6)
#Monetisation - $1.3M annual revenue run-rate within 3 months
Some of our crazy monetisation experiments helped us discover a unique subscription model of "wait and listen”. Early signs of product-business model fit. (4/6)
Some of our crazy monetisation experiments helped us discover a unique subscription model of "wait and listen”. Early signs of product-business model fit. (4/6)
It's still very early days and there is a long way to go. We believe audio storytelling is a fundamental art format and our mission is to empower artists to bring their art to millions around the world. (5/6)
A big thanks to @kumarharsha2212 @miten @soaibgrewal @abhishekmgupta @dkhare @hchawlah for believing in our vision and shout out to the entire Pocket FM Team for their incredible effort in this roller-coaster of a journey @Nishu_KS @prateek1190 @lalith0106 @sanidhya_n
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