Thread by @hartng

In all our efforts with #MadeInAba, one area I still think we are yet to crack is online marketing & proper digitization of Aba products. Today, we signed an MOU with @theighubafrica led by @Danielchinagozi with one mandate: Innovate how to sustainably market Aba online.

Recall we started the year by unveiling @Nobsdaslushhkid as a #MadeInAba Ambassador and he has since taken various steps to enhance the visibility of Aba on the public consciousness including unveiling a clothing line to promote the identity of Aba.

Like I have always highlighted, we are not reinventing the wheel. Aba has always been renowned for witty inventions. We are only leveraging modern branding and marketing tools to reinvent her consciousness in the minds of the people & attract patronage to Aba via #MadeInAba

As you all know, during the outbreak of Covid 19 last year, #MadeInAba, with your kind amplification, stepped up to the plate and mitigated the PPE shortage experienced as a result of the inability to import. We were able to add over $5M to the economy of Aba within the period.

Our essential mandate at our Agency is to expand existing markets and find new markets for all products and services #MadeInAbia while setting out and enforcing the quality of such products. We are clear on our mandate and we are pursuing it with clarity.

So with this new partnership with @theighubafrica, which is the most vibrant Tech Hub in Abia State, we are throwing the gauntlet to the best Innovators in Abia State to work out how best we can market #MadeInAba products online thus expanding the market for producers.

Aba has peculiar e-marketing challenges but that is why we are here. To find solutions & not to dwell on the challenges. We will find a way to make it work. You will not have to come to Aba to buy #MadeInAba. Everyone, including @Nobsdaslushhkid, is working out a solution.

Our objective is clear.

Our strategies are proven.

We understand the task.

We will get it done.

#MadeInAba
#WeMove