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💫 Orrery/nim

4 Mar, 6 tweets, 4 min read

Article on Lotte Dept Store's "Hauteur universe" series ft. #LOONA Chuu
- Series aimed at people in 10-20s in an attempt to revitalize offline shopping at Lotte dept stores, finding out why younger people aren't interested, how shops can be more approachable etc
1/6

The concept: when the dept store closes, a kingdom in a parallel universe appears. The princess (here: Chuu) who can solve its problem earns the title of Hauteur.
All the children in the kingdom have vanished and Chuu needs to find out what happened, and how to get them back.
2/6

Lotte Shopping's Communication Dept selected Chuu as she was influential in their target demographic, generation-MZ (Millennials+Gen Z).
Chuu's existing channel Chuu Can Do It, and popularity among teens with her biting heart, were also why she was one of the casting options.
3/6

Regarding the false accusations against Chuu that have now been resolved, Lotte Dept. Store responded saying that they simply had to readjust the release schedule to distance the series from the issue.
(T/N: they delayed it by 1 week)
4/6

Article src:
the-pr.co.kr/news/articleVi…

5/6
Lotte Dept Store's MZ-project marketer: we worked on storytelling and added in some lore about the parallel kingdom. We hope the audience has fun with the videos showing the journeys of the princesses to this kingdom of many charms, to try to become Hauteur.

6/6
IG: hauteur_the_night
Shows a 2D counterpart of Chuu in the fictional world (Name: "Huu"; pronounced: "Hyuu"; ENG: "whew"?)

Youtube: hauteur_the_day
"🚨Tell me How to Make Friends🚨 First Mission w Princess Chuu! [Ep. 1] Hauteur: Mission Complet-Chuu"

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More from @orrery_nim

💫 Orrery/nim

@orrery_nim

7 Mar

Chuu from #LOONA at Gimpo airport
She is flying to Jeju this time to record for SBS "Law of the Jungle"

newsen.com/news_view.php?…

@loonatheworld

@loonatheworld From other press photos so far, NU'EST Baekho is also on the show for this arc

@loonatheworld

@loonatheworld More #LOONA Chuu photos

src: Dispatch
entertain.naver.com/read?oid=433&a…
entertain.naver.com/read?oid=433&a…

Read 4 tweets

💫 Orrery/nim

@orrery_nim

6 Mar

@loonatheworld

#LOONA @loonatheworld Introductions at the start of on MBC Omniscient Interfering View
🐧: Hello! I am Chuu!

*looking at kbbq*
Chuu: that looks so good...

*Reacting to the manager singing "Tears" by So Chanwhee*
Chuu: I have to put strength into it too [when I sing those parts]!

Read 4 tweets

💫 Orrery/nim

@orrery_nim

26 Feb

LIVE: #LOONA Frequency of the Moon Ep 41

vlive.tv/post/0-21504585

As she reads the guest's story, she says that she's been reading books recently, so she thinks she's gotten better at reading than before.
The guest's story starts off by saying it's a person who has a deja vu since 9am in the morning
(so you should know who it is by now)

When I saw the person, I wondered why the person chose her words like that. But seeing it like this, they were lyrics! So ah! Orbits are smart, so they'd know, right?

The guest is Heejin

Read 37 tweets

💫 Orrery/nim

@orrery_nim

24 Feb

A JTBC News segment on recent events regarding the recent allegations against idols (Cases featured: Chuu and HyunA)
They note that the accusers deleted their posts within a day, and in Chuu's case, apologized for exaggerated claims afterwards.
(1/6)

tl;dr
Overall the report is neutral-to-positive for the idols, not only mentioning how the accusers swiftly deleted their posts, but also the certain damages inflicted on the idols and agencies.
Though it's impossible to be certain whether the accusations are true or false.

Law panelist1 talks about BBC proceeding (in his opinion, appropriately) with the lawsuit, as the clear victims in the immediate situation given all the negative implications from defamation.

He believes Chuu would have a good chance of winning a civil damages case as well.

Read 6 tweets

💫 Orrery/nim

@orrery_nim

18 Feb

hauteur_the_night IG story ft. #LOONA Chuu:
Chapter 1.
"Hauteur" - The most powerful being in the world.
The title of "Hauteur" is given to the one who successfully changes the kingdom for the better.
instagram.com/stories/hauteu…

PRINCESS HUU (T/N: not a typo)
Princess of Lessogong kingdom, Huu (pronounced "Whew").

A K-princess, strong against the strong, weak against the weak.
She seeks to receive the title of "Hauteur" by bringing the children back to the kingdom.

STATS
Strong vs strong, weak vs weak: 9
"K-princess won't hold back.."

Desire for high status: 6
"Should I try for Hauteur?"

Self-love: 7
"Things are always new. How electrifying."

Executive skills: 8
"I'll save the kingdom. Who'll cast the die?"

Luck: 4
"Baekssi.. Help.."

Read 4 tweets

💫 Orrery/nim

@orrery_nim

12 Feb

(1/7+) Something new is coming on Feb 17

Lotte Dept Store X #LOONA Chuu?

IG: hauteur_the_night
Profile: "The princess is only active 🌙8:30~☀10:30.
At the other times, she'll probably be here?
(Links to a Youtube channel)"
instagram.com/p/CLHDDouhsUa/

(2/7)
First, confirming that this is Lotte-related: Lotte Dept Store's FB page.
The hashtags may hint at what this is going to be about.

Hauteur_chapter1, Hauteur, Hauteur_of_Night, LeSsosongKingdom, parallelUniverse, fantasy, HauteurUniverse

3/7
The FB post says:
Lotte Dept Store side character/account ❗appears, du-dun❗
There's a kingdom connected to a dept store?!
Look forward to see what happens in the Lessogong Kingdom ☆ (ง◔◡◔)ง

T/N: "Look forward to" was written like 기대해츄, a pun involving "츄" = Chuu

Read 8 tweets

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