Lots of folks call everything they do for social change “organizing.” Let’s unpack this. There are actually different avenues for change. Which model are you actually using???
(🧵 based on @rsgexp’s book ‘No Shortcuts’)
(🧵 based on @rsgexp’s book ‘No Shortcuts’)
1) ADVOCACY - litigation, lots of money on ads, polling, paid media
Ex: Think a small group of folks engaging legal strategies & paid media to force a car company to change to safer seatbelts on their products
Ex: Think a small group of folks engaging legal strategies & paid media to force a car company to change to safer seatbelts on their products
2) MOBILIZING - campaigns, no actual base, prioritizes messaging over base power, primarily mobilizes activists, led by professional staff, focused on people ALREADY committed to the cause‼️
Ex: large marches for good causes w/o increasing member base (Women’s March, anti-war)
Ex: large marches for good causes w/o increasing member base (Women’s March, anti-war)
3) ORGANIZING - mass, inclusive, collective, transforms power structures to favor constituents & diminish power of opposition, recruit & involve large #s of people
Key: How many regular, everyday people are you bringing in⁉️
Ex: unions, orgs that recruit, activate non-activists
Key: How many regular, everyday people are you bringing in⁉️
Ex: unions, orgs that recruit, activate non-activists
“The reason progressives have experienced a 4-decade decline in the US is because of a significant and long-term shift away from deep ORGANIZING and toward shallow MOBILIZING.”
—@rsgexp
‘No Shortcuts’
—@rsgexp
‘No Shortcuts’
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