Thread by @omoalhajaabiola

If you are a copywriter here, I urge you to treat your clients like criminal scumbags

If you ask 9 out of 10 copywriters what they want to know for making more sales, they'll ask you about all the best copywriting tricks, tactics, and techniques

But, they are asking the wrong

questions

That's like asking an FBI agent what's more important.....being able to shoot a criminal in the eye from 300 miles away or knowing how to profile a criminal so they know where that criminal will be, what their next move is, how they think, and the best way to catch

them.

Obviously, I'm not saying you should call your clients criminals

Or they are criminals (context, my friend, context)

But, if you know how to profile your clients like lawmen do....so you know everything about them psychologically, emotionally, and even physically....you

can make the forbes list in less than 1024 hours regardless of how poor your writing is

You will know exactly what they want

Exactly what to say to them

And, exactly how to deliver your message in the most "sales friendly" way

Try, my friend, try to profile your clients

today

Try to know them than their mothers. Try to be in touch with your audience that if they so much poop at the same time each day, you will know about it

(Okay, maybe you won't know that much but you get the gist right?)

Where to profile them?

Great question

The first

step is knowing where they hang out.

For example, if I'm looking for supplements business owners, I know most of them are on Facebook and Instagram. These two are massive in client sourcing.

I will join their groups

Understand what they say

How they say it

The gurus they

listen to

Second way is to check amazon reviews

If it's weight loss, for instance, check the reviews on weight loss products on Amazon. Look at what they are saying...understand their lingo

You can also use google autosuggestions (those small keywords that pop up when you are

searching for info on Google)

Quora and Reddits are often underused in this part of the world

As the second largest search engine, youtube comment sections are good data warehouse for serious copywriters for market research.

Know any other place? Kindly add it

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