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Rajesh Chakravarthy Profile picture
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8 Mar, 26 tweets, 7 min read
.@BurgerKingUK is doing it again! This tweet has become both convroversial and is being praised as a piece of clever #marketing.

What do you think this is? Clever Marketing or Terrible Marketing?
An appreciation!

A take on poor marketing!

Some see this as completely a 180 degree turn of things. Perhaps poor taste of marketing!

Why is this such a wrong marketing tactic?

A meme! The fun begins!

Another GIF response!

Another GIF Response!

This post seems saying, Why don't they just understand marketing!

The image is passed on to the country of origin! God, will this now become political?

Here's another tweet that thinks this is great marketing!

The image is not getting transferred to the country! Interesting!

Well! Is this really going to work in the way we think it's going to work?

Wondering how this piece got approved even!

Another Meme!

Another crazy response!

Another meme!

Another meme! Cancel Culture now!

Logical Meme!

Another logical meme!

And doesn't this clearly tell what the intention was?

This is a real issue!

This is an exact depiction!

Another funny Meme!

Very clever #brandjacking

Another clever meme!

• • •

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More from @rajesh_cnb

Rajesh Chakravarthy Profile picture
9 Mar
The @BurgerKingUK tweet! Was it a PR disaster or did it work as it was intended to?

A thread!
2/ Background

@BurgerKingUK tweeted that "Women Belong in the kitchen". It's now deleted, but I have saved a screenshot. I am sharing it here. Screenshot of Burger King's original tweet that read "W
3/ Background

This was only a part of the thread which stated that only 20% of the world's chefs were women and #bk had started a scholarship program for their female employees to pursue their dreams.
Read 15 tweets
Rajesh Chakravarthy Profile picture
4 Mar
#brandjacking: A Thread

1/
 Recently @PassPass_Pulse and @LAYS executed campaigns that involved other brands like @swiggy_in, @StuckByFevicol, @pepsi and @Paytm. They cleverly chose an occassion like #WorldComplimentDay and #valentinesweek to invoke a sense of camaraderie.
2/
 Historically Brandjacking started on a wrong footing. Here's the wikipedia entry that shows it as an unethical and fraudulent practice. As recently as in 2013, Oxfam Brandjacked Coke's ads to draw public attention to unsustainable business practices.

en.wikipedia.org/wiki/Brandjack…
3/
As e-commerce space grew, fraudulent websites started to hijack popular, growing brands to divert traffic. Terms like Black Hat SEO, Phishin, Domain Kiting, Cybersquatting became more and more common. Here's a 2008 article! It shows how rampant the practice was.
Read 8 tweets

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