Thread by @justinkan

Raising $ is hard.

(I've been on both sides of the table 😅)

Here's a 2-step guide on how to pitch investors for beginners:

[A thread]

Step 1. Create a powerful narrative

Investors might not like your business. But everyone loves a good story.

Stories are powerful tools to get people to understand and care about your ideas. Being overly technical in your pitch can be off-putting and not very compelling.

A simple narrative strucutre:

1️⃣ The world is a certain way (your problem)

2️⃣ Something changes (your solution)

3️⃣ The world is changed for the better (justify your solution).

General tips for a better narrative:

- Keep it concise and simple to understand

- Practice. A lot.

- Know your numbers/metrics well

- Define your own unique and authentic style of pitching

Step 2: Set up meetings with investors

Go wide!

Reach out to as many investors as possible. Cast the net and widen your funnel to expose yourself to as many opportunities as you can.

Think partners, not firms.

You’re going to be spending most of your time communicating with a partner, so make sure you get to know them. Find out whether this is someone you enjoy working with.

Set up meetings in advance, and line them up!

Setting up a bunch of meetings close to each other will make it easier to shop around, and will give you more leverage with other investors (especially when you have a term sheet).

More secret tips at my startup therapy session on YouTube 🙂

You can also get a written summary from my Quest Digest weekly 🌎

thequestpod.substack.com/p/secret-tips-…