Thread by @AndyBlackJnr

BUYERS VS INFO-SEEKERS ON GOOGLE

[A thread] 👇

Some people are on Google looking to buy and other people are looking for information.

But how do you differentiate between the BUYERS and INFO-SEEKERS on Google?

I like to visualise

- BUYERS searching with their credit card in hand (or a phone if they're trying to ring a business).

- INFO-SEEKERS searching with a cup of coffee in hand.

For example:

Someone searching for "tumeric" doesn't know wtf tumeric is.

They heard it might be good for pain relief and hit Google with a cup of coffee in hand.

They read something, then go back to Google with a more educated search.

"tumeric pain relief"

"tumeric with black pepper"

"tumeric side effects"

These are search terms of someone going back and forth between Google and websites educating themselves - while their coffee grows cold beside them.

"tumeric capsules"

"tumeric tablets"

"buy tumeric online"

These indicate the searcher has their credit card out (or is at least shopping around).

I think it's best to start by trying to sell to the people ALREADY looking to buy.

They're better than low hanging fruit. They're apples already falling out of the tree, so just put your basket under the tree and let them fall into it.

If you can't sell to BUYERS then how will you sell to INFO-SEEKERS who's wallets are firmly in their pockets?

So the next time you're looking at search terms, ask yourself:

"Does that searcher have a cup of coffee in hand, or a credit card?"

Thanks for reading!

Please share if this will help someone.

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