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Andy Black | Google Ads & Inbound Marketeer Profile picture
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11 Mar, 7 tweets, 2 min read
I've 15+ years IT experience & 10+ years Google Ads. My speciality is figuring stuff out and documenting it as I go along.

To read

- Google Ads, sales, marketing, & business tips

- Follow-alongs where I figure stuff out

- Other good stuff

Enter the rabbit-hole here
👇
1/ GOOGLE ADS TIPS

👇
2/ AN INBOUND MARKETING & SALES BRAINDUMP

👇
3/ BUSINESS LEARNINGS

👇
4/ FOLLOW-ALONG THREADS

👇
5/ HOW-TO GUIDES

👇
6/ GREAT THREADS

👇

• • •

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More from @AndyBlackJnr

Andy Black | Google Ads & Inbound Marketeer Profile picture
13 Mar
HOW TO CREATE BATTLE-TESTED CONTENT

- You KNOW helps people at scale

- Brings inbound leads for your service business

- Has people pleading to buy a SHORT course

(WITHOUT NEEDING TO BE AN EXPERT)

[A thread] 👇
STEP 1: Create content you KNOW helps people at scale
1) Find people to help. REPLY and help them - where they are.

- Don't try to get them onto an email list to help them via email.

- Don't try to send them to articles you've written already (unless you've already gone through this process).
Read 25 tweets
Andy Black | Google Ads & Inbound Marketeer Profile picture
12 Mar
THE BIGGEST LANDING PAGE MISTAKE

[A thread] 👇
This mistake is almost universal.

It causes people to do all sorts of stupid things with their landing pages and we see it made over, and over, and over again.

Let's save you from this mistake & give you an advantage over your competitors.
I've had businesses show me their "testing wall" displaying all the landing pages they've used

... the dates the tests ran

... the % conversion rates for each landing page

... the winning landing page picked to go through to the next test.
Read 24 tweets
Andy Black | Google Ads & Inbound Marketeer Profile picture
11 Mar
FOLLOW-ALONG THREADS

[A thread with sub-threads] 👇
1/ GOOGLE ADS FOLLOW ALONGS

👇
2/ FIGURING OUT TWITTER

👇
Read 5 tweets
Andy Black | Google Ads & Inbound Marketeer Profile picture
11 Mar
HOW TO SHARE SUB-THREADS OF A MASTER THREAD

[A thread] 👇
My pinned thread contains sub-threads.

I recently rebuilt my pinned thread by adding the red tweet in the screenshot below, that links to the blue tweet.

I can now share the red tweet using the share button highlighted below.

Screenshot👇 Image
Here's it in action...

Let's say I'm bouncing round Twitter and spot someone getting confused by Google Ads.

I might want to reply in under 260 characters AND link to one of my threads that I think will help them further.
Read 12 tweets
Andy Black | Google Ads & Inbound Marketeer Profile picture
11 Mar
LEARN ON A WHIFF OF SPEND

[A thread] 👇
We only really learn Google Ads when we have some skin in the game, but we don't want to lose our shirt in the process.
When we start a new Google Ads campaign we typically bid low and "count impressions".

This helps identify where we can get initial visitors from at lower CPCs.
Read 14 tweets
Andy Black | Google Ads & Inbound Marketeer Profile picture
11 Mar
BUYERS VS INFO-SEEKERS ON GOOGLE

[A thread] 👇
Some people are on Google looking to buy and other people are looking for information.

But how do you differentiate between the BUYERS and INFO-SEEKERS on Google?
I like to visualise

- BUYERS searching with their credit card in hand (or a phone if they're trying to ring a business).

- INFO-SEEKERS searching with a cup of coffee in hand.
Read 9 tweets

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