I just got off the $CELH earnings call and I'm probably even more bullish than I was coming into today.

$CELH is down 30% today which is painful but I believe this is a great buying opportunity for long term investors like me.

Press release: celsiusholdingsinc.com/wp-content/upl…
If you like numbers and data then I'd highly recommend you listen to the $CELH call once the replay is available -- it was one of the best calls I've heard in a long time.

Replay: investornetwork.com/event/presenta…

$CELH is doing everything right for a $3 billion company growing at 74%
I started buying $CELH last summer when the stock was in the mid teens. Over the past 8 months I have continued adding to my position. Even though the selloff today is frustrating, my LT investment thesis has not changed.
US store count for $CELH is now at 82,000+ stores which is a 28% increase from a year ago. I would not be surprised if $CELH surpassed 100,000+ stores in the next 12 months.
I will listen to the earnings call again tonight and take some notes for my interview with the CEO tomorrow but one of the most exciting pieces of information is that $CELH is rolling out thousands of branded coolers.
Currently they have 200 coolers deployed with another 1200+ on the way. The stores with branded coolers are already reporting a 200% increase in $CELH sales. This is huge!!!

$CELH also increased gross margins quite dramatically over the past year.
I remember in the book "100 baggers" by Chris Mayer he explains during the time it took $MNST to become a 100-bagger the stock dropped more than 25% on 10 different occasions.

If you had sold during any of those drops you would have missed most of the upside.
Holding one of your favorite stocks on a 30% drop is not fun but this is why it's important to do your homework, understand the LT opportunity, be diversified in your portfolio and be patient.

Sometimes you need to take a deep breathe and let the story unfold for others to see.
Don't forget about my interview tomorrow at 2pm EST with the CEO of @CelsiusOfficial aka $CELH

You can register here: zoom.us/webinar/regist…

I assure you this is not an interview you will want to miss. We're going to unwrap this bull story which is still in the early innings.

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More from @JonahLupton

11 Mar
$CELH reports Q4 earnings in the next 90 minutes, obviously I'm hoping for a big beat for Q4 and strong guidance for 2021 but either way this is a longer term hold for me and here's why...
The global energy drink market is $60B and growing at 9-10% per year. This puts the global energy drink market over $100B within 6 years. I believe $CELH can grow at least 50% per year for the next 6 years to capture 2.5% of the global market.
$2.5B in sales x 20% net income = $500M

$500M x 50 P/E = $25B market cap

$25B market cap from yesterday's closing prices would be a 6-year CAGR of 40%

So whatever happens with earnings today is irrelevant for me because it doesn't change this story.
Read 7 tweets
5 Mar
Just sent out my most recent Substack writeup to the free subscribers.

The company I profiled this week was $APPH aka @AppHarvest

You can read it here: jonahlupton.substack.com/p/apph-appharv… Image
$APPH is building indoor vertical farms which I believe is the future of farming and our food supply.

There are dozens of benefits to indoor farming including water efficiency and no pesticides but the number that blew my mind was 30x crop yield per acre versus outdoor farming. Image
$APPH is operating their first facility in Morehead, KY which is 2.8 million sq feet.

They're already started building their next two facilities in KY and once those are done they'll start building in NY

These facilities will grow tomatoes, peppers, cucumbers and leafy greens. Image
Read 8 tweets
5 Mar
Here is my recent interview with Thomas Sandgaard, Founder & CEO of @ZynexMedical aka $ZYXI

$ZYXI devices are used for pain management and recovery from injury/surgery -- hopefully instead of opioids

Watch here:
$ZYXI is the leader in electro-stimulation devices and they are 10x better than the crappy ones you buy on Amazon

$ZYXI devices have to be prescribed by a medical professional and given that my entire body hurts most days I'll be visiting my doctor very soon to get one.
$ZYXI is $80+ million in revenues in 2020 which was 76% YoY growth

$ZYXI also has 78% gross margins and is already profitable.

Thomas thinks $ZYXI can do $150M in 2021 and $300M in 2022

$ZYXI doubled the size of their sales force in 2020 and now have 500+ sales people.
Read 5 tweets
5 Mar
Several people have asked me why I'm willing to pay 65x sales for $DMTK - it's a good question so here's my answer:

When you find a company like $DMTK that has the potential to grow revenues at 200% annually for the next 4+ years you don't sit back and wait for it to look cheap.
By the time $DMTK looks cheap it might be a $30+ billion company.

You have to adjust your mindset in you want to invest in these hypergrowth companies that have a smaller revenue base now but massive upside thanks to years of insane growth in the future.
Here are my revenue projections for $DMTK based on their current PLA product, Luminate, PLA+ and several other pipeline products:

2021 = $21M+
2022 = $70M+
2023 = $210M+
2024 = $550M+
2025 = $1,000M+

If $DMTK can get to $1+ billion in 2025 this will be a $25+ billion company
Read 7 tweets
5 Mar
Seems like two bad weeks in the markets brings out the worst in some people. It’s too bad b/c I love twitter but some people make it intolerable on certain days. It’s sad that these people have nothing better to do than create fake profiles for the purpose of harassing others.
I have always done my best to provide/create valuable content and help others become better investors.

I’m far from perfect. I don’t have a crystal ball. I make plenty of mistakes like everyone else.
All I can do is try my hardest to find great companies that can deliver strong returns for investors.

I have no idea what these companies will do in the short term. These are companies I want to own for many years.
Read 18 tweets
4 Mar
Solid numbers from $DMTK

Assay revenues up 214% YoY

$DMTK has a bright future. This is going to be a hypergrowth company for the next 3-4 years with current PLA product + Luminate + other genomics skin testing products in the pipeline.

$DMTK up 8% AH

businesswire.com/news/home/2021…
CEO just said that 85 million people have coverage for $DMTK smart patches through their insurance provider
CEO just said that Luminate is on track to be launched in 2021 Q4
Read 4 tweets

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