This is the WILD story of a Instagram food accounts that are making 10M+ a year SELLING COOKIES
if you haven't heard about this... let's dive in.
if you haven't heard about this... let's dive in.
last week - my buddy @benmlevy sent me a link to MyCookieDealer on instagram.
I checked them out - the cookies looked good... but - food pics on instagram? who cares?
Ben: dude these guys are insane. I'm pretty sure they do like $10M/year selling cookies on IG.
Me: 😳
I checked them out - the cookies looked good... but - food pics on instagram? who cares?
Ben: dude these guys are insane. I'm pretty sure they do like $10M/year selling cookies on IG.
Me: 😳
So I started looking into it.
The short story -
The founders are a husband / wife duo.
The guy is an enormous body builder. His wife bakes him giant 1/2 LB cookies for his "cheat days".
He posted his wife's cookies on IG, and his fans wanted to buy some...
The short story -
The founders are a husband / wife duo.
The guy is an enormous body builder. His wife bakes him giant 1/2 LB cookies for his "cheat days".
He posted his wife's cookies on IG, and his fans wanted to buy some...
The first buyers just venmo'd his wife money for cookies.
Next - setup an online store.
Every week they do 3 "Drops" . They post on IG & sell out in < 15 mins.
They sell 35k cookies a week x $6/cookie --> ~$10M a year
Online ONLY - no stores, & no shelf space at Whole Foods
Next - setup an online store.
Every week they do 3 "Drops" . They post on IG & sell out in < 15 mins.
They sell 35k cookies a week x $6/cookie --> ~$10M a year
Online ONLY - no stores, & no shelf space at Whole Foods
It's not just cookies. Ben showed me 1-900-ICE CREAM
It's a giant ice cream mashup on a stick. 4 pack sells for $48
I think these guys could be the next Ben & Jerrys.
It's a giant ice cream mashup on a stick. 4 pack sells for $48
I think these guys could be the next Ben & Jerrys.
Allies Banana Bread -just look at those pics...unreal.
She drops 500 loaves of bread every week. Instant sellout. That's $400k+ a year.
She drops 500 loaves of bread every week. Instant sellout. That's $400k+ a year.
Why does this work?
OLD WORLD - the best baker in town will get customers nearby. However many are in a 10 mile radius. success = $100k
NEW WORLD - the best baker opens an online shop and serves customers worldwide. success can be $10m+!
The internet vaporizes geography.
OLD WORLD - the best baker in town will get customers nearby. However many are in a 10 mile radius. success = $100k
NEW WORLD - the best baker opens an online shop and serves customers worldwide. success can be $10m+!
The internet vaporizes geography.
bold prediction - we will see a private equity buyout a IG brand like these for $100m+ in the next 24mo.
The next Mrs. Fields cookies, Aunt Aunnie's pretzels, and Ben & Jerry's are going to be instagram brands FIRST.
I'd invest $250k into each of these today, no hesitation.
The next Mrs. Fields cookies, Aunt Aunnie's pretzels, and Ben & Jerry's are going to be instagram brands FIRST.
I'd invest $250k into each of these today, no hesitation.
The operations are so simple.
* No begging for shelf space
* No wholesale pricing
* No brick and mortar locations
+ Direct relationship with the customer (sms text for drops)
+ retail prices
+ online only. 1 central kitchen serves customers worldwide
* No begging for shelf space
* No wholesale pricing
* No brick and mortar locations
+ Direct relationship with the customer (sms text for drops)
+ retail prices
+ online only. 1 central kitchen serves customers worldwide
for more stories like these (and more diagrams like this) --> get on the newsletter --> shaanpuri.com
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