Thread by @JakeSherman

In @PunchbowlNews PM tonight, we laid out what the W.H. is doing to sell the covid deal: Oval Office speech tonight. Trips next week

House Majority First — a Dem outside group — announced a $1.4 million buy today, but let’s dig in deeper and see what that really is at this point

@PunchbowlNews HMF said it was going into the following districts
— @LaurenUnderwood
— @AndyKimNJ
— @repdelgado
— @RepCartwright
— @Lizzie4Congress
— @RepGonzalez
— @RepElaineLuria
— @RepRonKind

Some of these are pricey: Houston, Philly and Chicago. Gotta spend a LOT to make a dent

Sometimes outside group ad buys are designed to make members feel happy and get the publicity that they bought the ad, not make a difference in the electorate.

We got an ad-buying source to lay out where these ads are running, for how long and for how much — CRITICAL info

So far, this is what’s up:

→ One week of broadcast in Norfolk, Va., for $120,000 -- that’s for Luria.
→ One week of broadcast in LaCrosse, Wis., for $105,000 -- that’s for Kind.

→ One week of cable in Houston for $299,000 -- that’s for Fletcher.
→ $41,000 total on cable in Luria's district and Kind's district.

At this point, this is a buy to help members feel good. There’s nothing wrong with that. But this is HARDLY a sales job.

This is burning in less than one full message in one week in the March of an off year

We’ll be watching to see if they step it up at all.