8 Reasons why your business is struggling. From lessons & mistakes I made in the past.

[THREAD] Image
1. This will always be the fundamental reason regardless of many other things. You have to stack up your paying clients & customers.

If you don't have enough, you go into the marketplace and get more. Also don't be afraid to go for big fish that take longer to close. Image
2. There's a myth people talk about, I used to believe that said: "Build it and they will come." Nope that's bs.

Build it, AND TALK ABOUT IT and then they'll come.

Marketing is the life blood, you sort out reason number 1 by sorting this out. Image
The guy who founded Cruz Vodka gave me the marketing advice when we met. He told me: When companies struggle, the first thing they do is cut marketing which is a big mistake. So he increases his marketing & has all the major slots during EPL halftime.

Advertise is what he said.
3. Burning through money is also something that happens alot, and we did this too because you have to sometimes figure out what works and what doesn't.

Testing approaches costs money but when you get it right, managing that burn rate is NB to become profitable. Image
4. When building a brand or ahead of the curve with an innovative, understand that it will take time. You will burn through more cash because a selling a product is one thing, selling a brand is another thing because you have to invest in how the brand communicates. Image
People have to form an emotional response with your brand especially when it is premium & that will justify the price.

This is more a patience and a luck game more than a strategy thing. Building a brand or innovation is a delicate and difficult thing, but the rewards are great.
5. Sometimes, your product/service sucks and you have to admit that sometimes. If people aren't coming back and telling people about what you're doing then the product or service isn't that great.

Refleft and then Improve the product. Image
6. Sometimes the market doesn't need or want what you have and that is something that you have accept.

You can't be selling dial up internet or cassette players in 2021 😂. The market cares not for that. Image
7. Sometimes your pricing is the problem.

With a premium product, the higher the price, the more quality it communicates. Jameson used to be cheaper than J&B & sold less, until they increased the price, & the brand did better.

Raise or lower your prices based on what you have. Image
8. Sometimes it's the business model that needs work. This has to be assessed and sometimes adapted to what is required.

Look where you're losing money & where you can make more money. Charge marketing material into selling price so you don't lose. Image
9. Alot of the time you find out that people struggle with selling.

If you don't know how to sell something then you either have to learn to sell or partner with someone who has.

Remember that sales is nothing but a transfer of confidence from one person to the other. Image
I hope this helped & added value to you. Get everything below

Order a copy of my book here (SA 🇿🇦) or on Amazon: shop.tmcglobal.co/collections/fr… 

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My articles: mentorist.app/blog/author/lu…

My YouTube Channel: youtube.com/user/LuiAchill… Image

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More from @MasterLui_

1 Apr
Zoom Group Coaching Session last night was dope. Only remembered to take a picture after some people had left though 😅😅💫
Snippet 💫
Another random snippet. Was a really great 2 hour session. I was getting hot 😅
Read 4 tweets
4 Mar
Steps to making money your teachers didn't teach you.

[THREAD]

#SaveAndApply Image
1. You genuinely have to have things that you're interested in enough to be curious to learn more about. Doesn't matter what it is.

Curiosity did NOT kill the cat. Another societal lie designed to keep you down. Image
2. Once you're aware of your interests, you have to choose one in an area where you know the world needs it or will need it. And go all the way fucken in.

Before you start make sure you've emotionally & mentally invested what it's going to take to endure the learning. Image
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22 Mar 20
The longer you take to build the life you want, the harder it becomes to do so because as you get older:

1. Your risk appetite decreases
2. The mental programming that has been sabotaging you is reinforced
3. You have less friends who you fear losing so you can rock the boat
It also has to be said that the older you get, the more expensive it is to belong to your peer groups.

For the most part if you aren't talking about marriage, kids, holidays & houses; you automatically will get segregated.

Scary how evident this is.
In fact if you have traded most of your friends in your 20s for more progressive friends who aren't afraid to challenge the order of things, chances are you will never develop your own rhythm on things.

Nature only gives man so long in order to free himself.
Read 10 tweets
17 Feb 20
One thing people grossly underestimate is the power of keeping a journal.

You'll never know the benefits until you keep and maintain one.

Someone suggested I get one over a decade ago, I didn't question it, I did it and I can attest to the benefits.
A journal helps you mine and refine the magic that's inside you. Your own handwriting also adds massive leaps to the manifestation process and it also makes it super easy to track results & long term changes/improvements in everything that you do.

We miss alot nowadays.
One thing that I noticed my journals helped me with, was being able to draw me to myself.

If you aren't careful, you'll constantly be striving for things not being aware of the doors you walk through that you were battling to get opened years ago.
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