I'm one of the accused here so I'll bring my A game.
It's inevitable and here's why.
If your point is "sport isn't a business then stop now".
To see any future you need to analyse the possible forces of change and assess their power and motivation.
Silicon Valley is all!
It's inevitable and here's why.
If your point is "sport isn't a business then stop now".
To see any future you need to analyse the possible forces of change and assess their power and motivation.
Silicon Valley is all!
https://twitter.com/frankdunneTVSM/status/1371357508179271685
Silicon Valley has financed where we are today and what will happen tomorrow. The FAANG generation of unicorns makers.
It is their mindset that dominates all. Sandhill Road, Palo Alto, Menlo Park dictates business and culture.
They dominate "content" and distribution. Right?
It is their mindset that dominates all. Sandhill Road, Palo Alto, Menlo Park dictates business and culture.
They dominate "content" and distribution. Right?
They operate on something called Product Market Fit. PMT.
"a scenario in which a company’s target customers are buying, using, and telling others about the company’s product in numbers large enough to sustain that product’s growth and profitability."
PMT and scalability rules!
"a scenario in which a company’s target customers are buying, using, and telling others about the company’s product in numbers large enough to sustain that product’s growth and profitability."
PMT and scalability rules!
In my startup work I speak to a lot of VCs. They are clear what they want
Football and sport does not have their PMT.
Once you see that, the end becomes clearer.
It's flow logic. Sport is entertainment. That industry is dominated by California. They think this way.
Ergo:
Football and sport does not have their PMT.
Once you see that, the end becomes clearer.
It's flow logic. Sport is entertainment. That industry is dominated by California. They think this way.
Ergo:
- unbundling means that media isn't interested in Palace Brighton. Doesn't work.
- younger audiences want different entertainment content, where there isn't a place for no name teams/players. It's celeb culture.
- football is a low scoring game that lasts too long for kids.
- younger audiences want different entertainment content, where there isn't a place for no name teams/players. It's celeb culture.
- football is a low scoring game that lasts too long for kids.
- here's a killer: Silicon Valley talks "scalability". That means no borders. The market is digital and global. And yet football governance and monetisation is geographical. Mismatch.
In the theme of "snackable", I'll stop here. You get the point.
No PMT, no scaleability.
In the theme of "snackable", I'll stop here. You get the point.
No PMT, no scaleability.
If the guys that dictate where the world goes like your content but don't like how it is packaged and sold, guess what is going to happen?
Follow the money. In this case Californian VC money and big finance PE money.
This is why I think it is inevitable.
Follow the money. In this case Californian VC money and big finance PE money.
This is why I think it is inevitable.
So what to do?
Is Agnelli right?
Is UEFA too compliant in the 90 degree position?
What does infantino want?
None of what I see today is correct. It's all half pregnant compromises and power plays. All selfish agendas.
Football is not dealing with this disruption well.
Is Agnelli right?
Is UEFA too compliant in the 90 degree position?
What does infantino want?
None of what I see today is correct. It's all half pregnant compromises and power plays. All selfish agendas.
Football is not dealing with this disruption well.
One piece of news was underreported last week and shows the future. @JoePompliano
A new young league, started by people who already have the audience. The young audience.
The killer quotes are below. And that is why a superleague in inevitable.
huddleup.substack.com/p/overtime-cre…
A new young league, started by people who already have the audience. The young audience.
The killer quotes are below. And that is why a superleague in inevitable.
huddleup.substack.com/p/overtime-cre…
Overtime, has 45m+ followers across social platforms, and an investor list that includes Andreessen Horowitz, Kevin Durant, Carmelo Anthony. As the premier social media platform for Gen-Z sports fans, Overtime already has an intimate relationship with their future players & fans.
Andreessen is the clue.
*** Creeping dyslexia I fear. PMT isn't even the right letters.
Thanks for pointing it out.
And thanks twitter for no edit function yet. Seriously?
Thanks for pointing it out.
And thanks twitter for no edit function yet. Seriously?
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