We do not yet have a final total for Global Vehicle Sales in 2020, but preliminary indictions are that 77.1 million vehicles were sold of which 2.1 million or 2.7% were pure BEVs
The number of ICE vehicles sold is estimated at 75 million
This means that ICE sales came in -34 million units below trend line growth of Natural Demand, twice as deep as the -17 million units contraction seen in 2019
This also means that ICE sales are now -20.9 million vehicles or -21.8% down from their 2017 peak
- they are also -13.1 million vehicles down from the 2019 level
- and they are -5.0 million units below our own original view of 80 million ICEVs for 2020
BEV Car Sales in 2020 were up significantly over 2019, but are not yet at levels big enough to offset the shrinkage in ICEV sales
And the worst is still ahead
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On 17 February 2021 Tesla cut prices for Model 3 in Japan, preceding the start of the export of the model from Giga Shanghai
The starting price of Model 3 Standard Range Plus has been reduced by $7,800 to $40,500 ¥4.29 million from $48,300 ¥5.11 million tesmanian.com/blogs/tesmania…
Model 3 Long Range dropped by $14,700 to $47,200 ¥4.99 million
Model 3 Performance price remained at $67,800 ¥7.17 million
The almost 25% price decrease of Model 3 by is a consequence of Giga Shanghai beginning production of right-hand drive vehicles for markets including Japan
Just two weeks after the price drop it seems like a lot of Japanese have turned their eyes to Tesla's electric vehicles
VW's share price is up more than +17% over the last week and nearing heights that were only last seen before the 2015 Dieselgate emissions scandal
"Our goal is to secure a pole position,” VW’s CEO Herbert Diess said of his electromobility plan during Monday's Power Day — an event marketed and produced to ape a Tesla or Apple product launch