Follow people who’ve built profitable courses like @fortelabs, @david_perell, and @jackbutcher. Gain inspiration from them, but don’t copy their current strategies. They gained success through a sequenced process. Start in the place right for you.
Share lots of free, quality content. Show your value, build trust, grow followers. Be a lighthouse so like-minded people find you (cr:@mkobach).
Be prolific, not perfect. Iterate and experiment. Over time, you'll uncover the right topic for your course & focus for your branding.
Here's my contribution: a canvas and mega 🧵 on profitable courses.
As a PM in edu, I've reached a million+ people with my products and increased a college's revenue by 20%.
Here's my secret sauce packaged for solopreneurs.
Canvas
Your first course idea won't be your best. You'll need to strategize, iterate, experiment, and prototype. Use the canvas to model your different ideas and test for feasibility, viability, and desirability.
Audience
You must be hyper-specific to make money. Don't target people who like education. Target people trying to earn side income by selling their online courses on Twitter.
Avoid technicalities like psychographics. Just make sure you have confidence and razor-sharp clarity.