Consuming podcasting is like learning on the go for a lot of people these days.
As a brand, you should definitely have a podcast for your audience as a voice marketing strategy.
As a brand, you should definitely have a podcast for your audience as a voice marketing strategy.
Well-conceived podcasts are an effective, portable, convenient and intimate way to deliver and produce content, and to build ongoing relationships with your clients, employees and constituents.
Now before I give you all the benefits, let me tell you, I am sharing them with you because I have myself learnt & applied them over the past 3 years for my own podcast & getting awesome results for my personal brand.
Almost 90% of the times during these 3 years, whenever I have searched for the term "digital marketing" & "personal branding" my podcast has shown up in the top 3 results on Apple Podcast & Spotify both.
And while drafting this thread, I did the same thing & check this out what I have:
@Spotify searched on 20th March 2022 6:04 PM IST:
@Spotify searched on 20th March 2022 6:04 PM IST:
And this one is from @ApplePodcasts at 6:09pm IST !!! I am drafting this thread while buying some medicines for a relative with whom I am roaming around the city for health checkups, MRI & all since past 6 hours and that’s why there is a difference of 4 minutes between 2 pictures
Okay now I am in the basement of this hospital & I want to finish this thread anyhow & it’s 6:11pm right now. So let’s continue with this valuable thread 👇
You can try taking screenshots right now on your phone if you want to double check my podcast position (depending upon when you are doing it, the results might vary).
So keeping that in mind & being a podcasting practitioner, here are the 7 benefits of podcasting for your brand 👇
1. Podcasts make information personal:
In a podcast, the content is communicated directly to you, the listener, either verbally or through video. Personally, I do both! That’s a much more intimate way of getting information in 2021.
In a podcast, the content is communicated directly to you, the listener, either verbally or through video. Personally, I do both! That’s a much more intimate way of getting information in 2021.
2. Podcasts are convenient and easy to consume:
Once you subscribe to a podcast feed, new podcasts are automatically downloaded to your podcasting apps as soon as they are available. You can listen to them at your convenience.
Once you subscribe to a podcast feed, new podcasts are automatically downloaded to your podcasting apps as soon as they are available. You can listen to them at your convenience.
3. Podcasts cut costs:
Because podcasts are delivered digitally, they eliminate many costs associated with other forms of communication including postage, printing, and paper. They can also reduce meeting costs. They are easy to archive and updating them is quick and easy.
Because podcasts are delivered digitally, they eliminate many costs associated with other forms of communication including postage, printing, and paper. They can also reduce meeting costs. They are easy to archive and updating them is quick and easy.
4. Podcasting is a time-efficient form of communication:
You can listen to podcasts while you do other things at work or at home, or during your commute. Some types of meetings can be eliminated in favor of podcasts, saving time and improving productivity.
You can listen to podcasts while you do other things at work or at home, or during your commute. Some types of meetings can be eliminated in favor of podcasts, saving time and improving productivity.
5. Podcasts are portable:
You can take the podcast with you and listen whenever or wherever you want. Especially while travelling!
You can take the podcast with you and listen whenever or wherever you want. Especially while travelling!
6. Podcasting is an on-demand technology:
Listeners decide what they want to hear, and when they want to hear it. On one hand, this means you’re competing for their eyes and ears.
Listeners decide what they want to hear, and when they want to hear it. On one hand, this means you’re competing for their eyes and ears.
On the other hand, this means that if they are subscribing to your podcasts, there’s an excellent chance they’re actually getting the information you’re providing to them. And your brand's voice is constantly hitting them day in and day out with some valuable information.
7. Podcasts are one way to deliver on a social networking strategy:
Your podcast subscribers are the core of your community and over time, they will be your best prospects for deepening the relationship through cross-sell and loyalty tactics, provided you do it the right way.
Your podcast subscribers are the core of your community and over time, they will be your best prospects for deepening the relationship through cross-sell and loyalty tactics, provided you do it the right way.
Provided you deliver more value upfront through your episodes over the time & then try to ask for that hard sell (at times).
That’s all for #podcasting benefits!
That’s all for #podcasting benefits!
Now this is just a small thread actually. Not in physical sense :) but definitely with respect to the value which I want to share with you.
So let me ask you this:
Will you treat (20,000+ Words x 4) x (9 months) = SUPER DUPER VALUABLE ???
Yes or Yessss ?? 😊
So let me ask you this:
Will you treat (20,000+ Words x 4) x (9 months) = SUPER DUPER VALUABLE ???
Yes or Yessss ?? 😊
What If you get that much detailed Branding & Marketing Strategies every weekend, how does that sound to you?
Yes, that would sound super duper KA-RE-ZEEE (Crazyyy) 😍
Right???
That's what is "Digital Pratik's Premium Newsletter" or DPPNL all about.
Yes, that would sound super duper KA-RE-ZEEE (Crazyyy) 😍
Right???
That's what is "Digital Pratik's Premium Newsletter" or DPPNL all about.
Subscribe for entire 2021 (April to December, 9 months) here >> bit.ly/2PcjGnK
Yes, just one time payment of Rs. 999 for 9 months + you will get instant access to marketing courses for free worth more than Rs. 40,000!
Get started now: bit.ly/2PcjGnK
Yes, just one time payment of Rs. 999 for 9 months + you will get instant access to marketing courses for free worth more than Rs. 40,000!
Get started now: bit.ly/2PcjGnK
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