One of my favorite investing stories EVER is when @DavidGFool & @TomGardnerFool were BOOED on the TV show "The View"
It's a story that has a great lesson for all investors ⬇️
"The View" is a daytime TV talk show primarily aimed at females
All of the hosts have been female and have included celebrities like Barbara Walters, Meredith Vieira, Star Jones, Rosie O'Donnell, and Whoopi Goldberg
On July 2nd, 1998, Tom & David were invited on as guests to help a new host named Lisa Ling (center in photo) invest
The idea was to have David & Tom help Lisa pick a stock
Ideally, it would be a company that Lisa liked/admired
David & Tom recommended on-air that Lisa invest in $SBUX
Lisa loved Starbucks as a customer and agreed
It checks a lot of the boxes that make for a great investment, too
6-weeks later, David & Tom were invited back for a follow-up show to see how Lisa's investment had done
Here's what happened to $SBUX during those 6 weeks
Lisa was down 33%!
When the results were revealed on-air, David & Tom were BOOED by the audience!
😠😡🤯😡😠
How could they recommend such a bad stock?
Weren't these guys "professionals"????????
David & Tom have never been invited back to "The View" since
That's a shame, cause here what $SBUX has done since they recommended it on July 2nd, 1998
If Lisa invested $10,000 in $SBUX and never sold, she'd now have $362,390
Not a bad first stock pick, eh?
I hope you can guess the lesson
If you have a connection to anyone at "The View" it would be awesome if David & Tom could be invited back again to do a 23-year later follow up
THAT would be a wonderful lesson to teach
David shares stories like this on his weekly podcast
He also provides free stock samplers that have crushed the market