Thread by @Adam_Ha_Yes

Did you know that good branding can increase revenue by 23%?

If you're building a...
✔️ Personal brand
✔️ Fortune 500 company
✔️ Startup

You need to define your brand.

Which one of these 12 brand archetypes are you?
👇🧵

☠️ The Outlaw

✔️ Wants personal freedom
✔️ Disrupts the status quo
✔️ Innovates through nonconformity

If you want to be bold and shake up the status quo, then you are the outlaw.

Examples:
@Virgin
@harleydavidson
@LiquidDeath

✨ The Magician

✔️ A pinch of magic is in the product
✔️ They are selling a dream or vision
✔️ Innovates through story telling

If you build new worlds for your customers, then you are the magician.

Examples:
@Disney
@TonyRobbins
@eatmagicspoon

⚔️ The Hero

✔️ They embark on an adventure
✔️ Fight to overcome a struggle
✔️ Success is earned after a long journey

If you're empowering people to endure and conquer their goals, then you are the hero.

Examples:
@SpaceX
@Nike

💙 The Caregiver

✔️ They are selfless in their work
✔️ Act in terms of the collective
✔️ Success comes from helping others

If your goal is to nurture the world, then you are the caregiver.

Examples:
@TOMS
@charitywater

🔥 The Lover

✔️ They are seductive & indulgent
✔️ Incite passion and emotions
✔️ Make their customers feel desirable

If you want people to indulge, then you are the lover.

Examples:
@VSPINK
@MagnumIceCream

🍻 The Everyman

✔️ Connection & community
✔️ A brand of 'the people'
✔️ Approachable and relatable

If you want your brand to be 'someone you'd have a beer with' then you are the everyman.

Examples:
@reddit
@AndrewYang
@alexisohanian

🃏 The Jester

✔️ They are fun & playful
✔️ Entertain where others don't
✔️ Don't take themselves 'too seriously'

If you are taking something boring and making it fun, then you're the jester.

Examples:
@Wendys
@OldSpice
@TrungTPhan

👑 The Ruler

✔️ They are obsessed with power
✔️ Carefully craft an image of excellence
✔️ Exclusive and luxurious

If you're giving a way for others to signal status, then you're the ruler.

Examples:
@MercedesBenz
Peaky Blinders

🖌️ The Creator

✔️ They enable self-expression
✔️ Empower you to create worlds
✔️ Provide the tools to do so

If you enable people to express themselves, then you're the creator.

Examples:
@Apple
@Adobe

🌼 The Innocent

✔️ They are honest & disarming
✔️ Virtuous in their approach
✔️ Truly care

If you want a feel good brand with a feel good product, then you're the innocent.

Examples:
@Lifeisgood
@innocent

⛰️ The Explorer

✔️ They explore the unknown
✔️ Inspire you to take a leap of faith
✔️ Give you tools to explore

If you believe the journey is more important than the destination, then you're the explorer.

Examples:
@Patagonia
@Iceman_Hof

🦉 The Sage

✔️ They are the source of knowledge
✔️ Fight ignorance and withhold integrity
✔️ Seek the source of truth

If you seek to discover and spread the truth, then you're the sage.

Examples:
@Google
@Naval
Carl Sagan

Try to decide on 1 - 2 max and begin portraying your brand through this new lens.

Follow @Adam_Ha_Yes for practical tips on building and growing businesses.
(I'm the creator archetype)

Let me know how it goes.

Thanks for reading!
RT are greatly appreciated 🙏