So many great media buyers in here with killer tactics.🏀
But while there can be only one #BuyersBracket winner...
...the real winner is YOU, who is about to have a brand new bag of tricks to try out.
Let's take a look at the 🔥 these fine folks are bringing to the dance. 👇
But while there can be only one #BuyersBracket winner...
...the real winner is YOU, who is about to have a brand new bag of tricks to try out.
Let's take a look at the 🔥 these fine folks are bringing to the dance. 👇
"Element UGC" by 1⃣ @social_savannah
UGC is authenticity in its purest form. Harvest the raw material, refine (edit) it until its highly concentrated video. Then slap some TikTok captions on there and use it full funnel.
UGC is authenticity in its purest form. Harvest the raw material, refine (edit) it until its highly concentrated video. Then slap some TikTok captions on there and use it full funnel.
"Tim Apple Privacy Killer" by 1⃣ @herrmanndigital
Use Pinterest / Snap audience insights to inform new creative and audience testing on FB. ex. "Snowboarding" at a 1.9x on Snap PUR? Make UGC with ski/snowboard talent + your product then target that interest.
Use Pinterest / Snap audience insights to inform new creative and audience testing on FB. ex. "Snowboarding" at a 1.9x on Snap PUR? Make UGC with ski/snowboard talent + your product then target that interest.
"The Foxnado" by 2⃣ @andrewfoxwell
3 creative types in one adset. Carousel + Static + Video. Run as 3 adsets, in the TOFU, MOFU, and BOFO. This will quickly isolate and identify which creative type resonates with your audience.
3 creative types in one adset. Carousel + Static + Video. Run as 3 adsets, in the TOFU, MOFU, and BOFO. This will quickly isolate and identify which creative type resonates with your audience.
"The Susan Winner-grab" by 2⃣ @SusanEDub
Add Google audiences to branded search. Collect data on winners. Run those winners as TOF audiences for YouTube, Discovery, etc
Add Google audiences to branded search. Collect data on winners. Run those winners as TOF audiences for YouTube, Discovery, etc
"Retargeting Rebounder" by 3⃣ @AkvileDeFazio
Pixel-based retargeting audiences issues with iOS 14? Rebound by targeting people who engaged with any FB/IG post or ad over the last x days for retargeting & LAL for prospecting. Clicks by definition are a form of engagement. 🤯
Pixel-based retargeting audiences issues with iOS 14? Rebound by targeting people who engaged with any FB/IG post or ad over the last x days for retargeting & LAL for prospecting. Clicks by definition are a form of engagement. 🤯
"Impulse Buy Booster" by 3⃣ @zachmstuck
Run ads with dynamic checkout URLs (that pull in product they visited w/ auto applied discount code) that goes straight to checkout (skipping pdp/cart) to 1 day visitors (excluding PUR).
Run ads with dynamic checkout URLs (that pull in product they visited w/ auto applied discount code) that goes straight to checkout (skipping pdp/cart) to 1 day visitors (excluding PUR).
"Humpday Bumpday" by 4⃣ @cmikulin
About midweek, take the top ROAS TOF ads and break them out into their own open audience narrowed to the best demo. Add a pinch of MOF to spice it up.
About midweek, take the top ROAS TOF ads and break them out into their own open audience narrowed to the best demo. Add a pinch of MOF to spice it up.
"Chilled Dom Perignon" by 4⃣ @duanebrown
Breaking out your high priced SKUs into their own product set for DPAs. Target your best cold audiences to date. Let Facebook find users who can afford to purchase those high end SKUs.
Breaking out your high priced SKUs into their own product set for DPAs. Target your best cold audiences to date. Let Facebook find users who can afford to purchase those high end SKUs.
"Real REELs of Nashville" by 5⃣ @JoshJDurham
Take organic real content, run an engagement campaign to build social proof. Run to 3% LLA of IG engagers. Get some popcorn for the fireworks.
Take organic real content, run an engagement campaign to build social proof. Run to 3% LLA of IG engagers. Get some popcorn for the fireworks.
The Ol’ Switcheroo" by 5⃣ @DenneyDara
Partner with an influencer to create single testimonial UGC content for your brand. Run those ads through their account via Branded Partnerships (aka whitelisting). Target these ads to your best ToFu audiences to date.
Partner with an influencer to create single testimonial UGC content for your brand. Run those ads through their account via Branded Partnerships (aka whitelisting). Target these ads to your best ToFu audiences to date.
"The Lone Wolf CBO" by 6⃣ @ShaneCicero
Launch a CBO of 3 top performing audiences (or staged %LL) & every 48-72hrs increase budget or turn off ad sets until you have a single ad set(lone wolf) that continues to scale. (Duplicate the CBO & remove the Lone Wolf to repeat process)
Launch a CBO of 3 top performing audiences (or staged %LL) & every 48-72hrs increase budget or turn off ad sets until you have a single ad set(lone wolf) that continues to scale. (Duplicate the CBO & remove the Lone Wolf to repeat process)
"Stacking Social" by 6⃣ @MarketingMax
Run your conversion campaigns to a third-world country for a few days to get a ton of likes/comments, then change the back to your original country so when your target audience sees the ads for the first time, it looks well established.
Run your conversion campaigns to a third-world country for a few days to get a ton of likes/comments, then change the back to your original country so when your target audience sees the ads for the first time, it looks well established.
"Reachtargeting" by 7⃣ @wimonsool
Prospecting campaigns are conversion-optimized, but all retargeting is reach optimized. This audience has higher buying intent so it can be "reached" for much lower costs that produce higher volume than traditional conversion retargeting.
Prospecting campaigns are conversion-optimized, but all retargeting is reach optimized. This audience has higher buying intent so it can be "reached" for much lower costs that produce higher volume than traditional conversion retargeting.
"Kiel's Tiers" by 7⃣ @PhilKiel
Segment countries or locations in CBOs by performance: Tier 1 is UK/US/CA, Tier 2 is next top 5, Tier 3 is RoW. Each location in a different ad set except for Tier 3. Scale and discover new territories to own. Broad if possible or Int or LLA.
Segment countries or locations in CBOs by performance: Tier 1 is UK/US/CA, Tier 2 is next top 5, Tier 3 is RoW. Each location in a different ad set except for Tier 3. Scale and discover new territories to own. Broad if possible or Int or LLA.
"The Influencer LAA" by 8⃣ @BrocktonConwell
When using influencer white-labeling, in addition to Custom Audiences based on their fans/engagers, create LAAs based on those audiences and use for TOF. Test both running ads with the Influencer Page and Brand Page to these LAAs.
When using influencer white-labeling, in addition to Custom Audiences based on their fans/engagers, create LAAs based on those audiences and use for TOF. Test both running ads with the Influencer Page and Brand Page to these LAAs.
"Hey Girl Hey ✨" by 8⃣ @SarahJaneGwira
Segment an audience of purchasers of your most popular SKU in Klaviyo. Create custom audience and link to Facebook. Use to market w/ “If you love SKU you’ll love....” rhetoric.
Segment an audience of purchasers of your most popular SKU in Klaviyo. Create custom audience and link to Facebook. Use to market w/ “If you love SKU you’ll love....” rhetoric.
That's it! Give it up for these super-sharp contenders with some ❤️ and RTs.
The matchups begin, tomorrow! #BuyersBracket
The matchups begin, tomorrow! #BuyersBracket
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