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Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
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29 Mar, 4 tweets, 4 min read
What a great round of #BuyersBracket matchups. Some blowouts and upsets! All great tactics.

Here are your Elite 8 matchups.

8⃣ @BrocktonConwell 🆚 5⃣ @JoshJDurham
3⃣ @AkvileDeFazio 🆚 7⃣ @wimonsool
1⃣ @herrmanndigital 🆚 5⃣ @herrmanndigital
3⃣ @zachmstuck 🆚 7⃣ @PhilKiel Image
Prize update:

@andrewfoxwell has donated one copy of his latest Testing Course to the winner. That's $397!

Thank you! 🙏

foxwelldigital.com/courses/testing
The Winner will also get this rinky-dink T-shirt.

Matchups start tomorrow noon EDT, good luck all! 🔥🔥🔥 Image
*Edit

1⃣ @herrmanndigital 🆚 5⃣ @DenneyDara

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More from @HireFireteam

Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
25 Mar
So many great media buyers in here with killer tactics.🏀

But while there can be only one #BuyersBracket winner...

...the real winner is YOU, who is about to have a brand new bag of tricks to try out.

Let's take a look at the 🔥 these fine folks are bringing to the dance. 👇 Image
"Element UGC" by 1⃣ @social_savannah

UGC is authenticity in its purest form. Harvest the raw material, refine (edit) it until its highly concentrated video. Then slap some TikTok captions on there and use it full funnel.
"Tim Apple Privacy Killer" by 1⃣ @herrmanndigital

Use Pinterest / Snap audience insights to inform new creative and audience testing on FB. ex. "Snowboarding" at a 1.9x on Snap PUR? Make UGC with ski/snowboard talent + your product then target that interest.
Read 18 tweets
Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
19 Nov 20
Struggling with Facebook Ad performance?

Is ROAS declining?

There are only 283 issues to diagnose!

But this thread will help you narrow it down, AND THEN FIX IT.

Let's get started. 👇
ROAS is just the last stop on the line. A poor ROAS is usually due to a poor CPM, CTR, or CR. So let's figure out which one is not working right.
In FB ads manager, in the time frame section tick the "compare slider". Then look at various time frames. Instability comes standard with FB ads, but swings of 25% could activate your mental "check engine light".🚨
Read 7 tweets
Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
19 Nov 20
My CPM has risen or is too high!
Click here to diagnose. 👈
CPM, or the cost of your ads, depends on a lot of factors, both under your control and out of your control. Click on any of these clues to diagnose. 👇
Read 5 tweets
Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
19 Nov 20
You've made some recent audience changes, or suspect it's audience related.
Click here to diagnose. 👈
Choosing your audience is choosing your CPM. A smaller and carefully crafted audience means FB has a limited pool to fish in and there is little room to optimize for value.
Let's fix!
For prospecting, try broadening the audience, even into the millions, using Look-a-likes or broad interests.

Even if the segment isn't perfect, FB is good at finding those perfect people, and has some room to find them at a cheaper price.
Read 6 tweets
Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
19 Nov 20
Your Facebook page may be under penalty due to slow ship times or bad feedback.
Click here to diagnose.👈
You may be getting warnings in ads manager or you can check here facebook.com/accountquality/

A Feedback Score under 2.0 will cause an immediate CPM increase. We've seen 30% increases. A score under 2.0 or 1.0 for older pages will disable the ad account.
This is fixable by fixing the underlying business issues that are listed and then waiting a few weeks for the score to return. If it's shipping related, you can adjust the expected shipping time to match what is actually happening.
Read 5 tweets
Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
19 Nov 20
Your account structure has a lot of campaigns and adsets. Click here to diagnose. 👈
If you have similar or the same audiences running in different campaigns, you maybe causing auction overlap and be bidding against yourself.
It's easy enough to diagnose. Just hover over an adset and click the little "inspect" label. Then scroll down to the auction overlap graph. You want to see this under 10%. AO is most common with retargeting, but can happen in prospecting at higher spends.
Read 6 tweets

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