Yes, it's true. Some tweets were lies. But they were small lies & they served a purpose.
We'll get to that...after we chat about today's numbers.
Please join us as we embark on this exhilarating 12-tweet journey of important information (1/12)
No one would blame you for being startled by today's numbers. It's a normal reaction. 151 is a big number.
There are only a handful of times when we've had daily numbers this high.
Plus, our % positivity and cases per 100,000 are now deeply into the Red zone. Not good. (2/12)
It's very easy to see this and be overwhelmed.
And it's also easy to see this and feel numb. In the world of crisis comms, we call this alert fatigue.
You can only hear us warn you about the need to be vigilant so many times before it just becomes an "Ok, sure" moment. (3/12)
The lies were small, btw.
Being tired of this is normal. The ups & downs of the COVID-coaster are brutal. But it won't last forever.
Yes, you're tired of hearing this. And frankly, we're tired of saying it. We can't wait to tweet about something else!
Condoms? We're in. (4/12)
And please know that the lies didn't really hurt anyone. They were mostly harmless.
Anyhoo, even though we're all tired, we have to see this through.
And we WILL see this through.
Today is a hard day, yes. But there is also hope all around us. We just need to look! (5/12)
This week we hit a milestone: 100K vaccine doses administered in Ottawa! And we broke our 1-day record by giving 5,621 doses yesterday!
Remember 2020? When vaccines were a "next year" thing?
Now they're here, & every eligible resident will be able to get one in due time. (6/12)
And even though we do feel bad about the lies, we feel incredible about the vaccines. They are a source of hope. A literal dose of goodness into our arms.
This sentence is a lazy segue.
The problem now is that we need to hold on until the vaccines can have a real impact. (7/12)
Things do not have to get worse before they get better. And all of our actions can help that.
We checked, and winter is officially over. So, we can get outside & enjoy the fresh air more safely.
We can support our local businesses by ordering curbside pickup & takeout. (8/12)
We can go to restaurants w/the people we live with and go get haircuts (be sure to #WearAMask & provide contact info).
Oh, and be kind to the people who take care of you at those places, btw. They didn't make the rules.
They're just trying to keep you, and them, safe. (9/12)
We've been here before, Ottawa.
We've seen numbers rise, we've read these ridiculously long threads & we've heard from Bruce.
And each time, we brought it back. Because our actions matter.
Even our lies matter. We've lied 173 times on Twitter, & each one was necessary. (10/12)
Basic actions work. Wearing a mask, keeping your distance, sticking to members of your household, washing hands & staying home/seeking testing if you're sick.
It worked before. It'll work now.
We WILL bring this back & we WILL see this through.
That's the honest truth. (11/12)
Ok, the lies. Sometimes we write things as bait to get you to reply. So...
...every time we said pineapple doesn't belong on pizza was a lie.
Every. Single. Time.
Hawaiian pizza is a delicious national treasure.
All those tweets were lies. We are not sorry.
-OPH out. (12/12)
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Today, the Province will likely announce what zone of the reopening framework we'll shift into as of Tuesday. Whatever is announced, though, doesn't change what we need to do. Why?
Kindly read these 14 tweets & we'll tell you. (1/14)
Fun fact: COVID-19 does not follow us on Twitter. COVID doesn't know, or particularly care, if we're in the Red or Orange zone.
The behaviours of the virus do not depend on the current ‘zone’ of public health restrictions. And, to be perfectly candid, neither should ours. (2/14)
Once upon a time we used to say #WeAreInThisTogether in our messaging. Here's the thing: we are, but we aren't. Not everyone is experiencing this pandemic the same.
Nurses, doctors, paramedics & healthcare workers have experienced things much differently than most of us. (3/14)
Well, this seems like a great opportunity to chat about misinformation.
As the amazing people at @ScienceUpFirst will tell you, it's important to ask questions of the things you see online. So, with that in mind, let's analyze this now famous tweet together, shall we? (1/4)
(i) using that placeholder image makes no sense. None. It just seems like a redundant amount of work to have made it, no?
(ii) it's posted via Twitter & a quick scan of our tweets shows we always use the same platform when scheduling (i.e. it was not a pre-scheduled tweet) (2/4)
(iii) we didn't delete it. We were actively liking/replying to everyone after the post went live, so we were definitely watching. If it was a mistake, surely we would've deleted it before people saw it.
If Twitter had an edit button we could've fixed it, but we digress. (3/4)
So, schools are opening. Is this a good thing or a risky thing? Short answer: Yes.
Long answer: read these 15 tweets (sorry)
Schools aren't opening because "things are great". Literally nothing about this is cause to relax. (1/15)
It’s quite the opposite, actually. Simply put: schools are opening because the risks and impacts of keeping schools closed far outweigh those of opening them.
Remember: just as peace is more than the absence of war, good public health is more than the absence of disease. (2/15)
Make no mistake: there is no such thing as a risk-free activity. We once sprained a finger whilst typing a tweet (true story).
But like we've said before, public health is about harm reduction. It's a pillar of our work. Our role is to help you identify and balance risks. (3/15)
First & foremost: COVID levels in Ottawa are trending at the highest we've seen since this all started. We're now deeply in the Red level. We are once again in a crisis, & we don't use that word lightly. (1/11)
Our local healthcare system is again nearing its capacity. And remember: the people working in these healthcare settings have been at this for 10 long months. They need us as much as we need them.
We must bring this back. There isn't a choice when lives are on the line. (2/11)
The provincial shutdown remains in effect. Whether or not further restrictions are announced tomorrow doesn't change the fact all of us must act NOW. Or, like, 2 weeks ago. But we haven’t mastered time travel. Or edit buttons. Yet.
Our dashboard has updated with today's cases. The number reported is different than what the Province reported earlier. There are reasons for this...involving databases, reporting methods, data verification at local level, etc.
But we must look deeper. (1/5)
The day-by-day case counts aren't what we need to focus on. It's the trends that matter. And ours are trending up. All of the data indicates that. And that's not good.
Many of you will likely say "but you wanted a shorter shutdown". Indeed we did. And like we always do, (2/5)
we based it on the data available at the time. But the data has since changed, & not for the better. We know the info changes quickly & that can be frustrating. We hear you.
We're sorry for the data roller-coaster. It's the inevitable result of an ever-changing situation. (3/5)