Master of the Universe was dominating the toy market in the 80s, so Mattel decided to try and capitalize on the success by dropping a line specifically targeted towards girls. (1/4) 
(2/4) Mattel already showed success marketing toys to young girls with their flagship Barbie line, so it was a no-brainer idea that they quickly turned into a reality with the Princess of Power line, which debuted in 1985. The line was somewhat successful, leading to
(3/4) three different waves of toys, but the original popularity was limited in comparison to the influence the line had on female centric toy brands moving forward. Lines like Sailor Moon, Powerpuff Girls, Bratz and Xena were influenced by the legacy...
(4/4) Princess of Power left behind, and its safe to say the toy world is more successful, diverse and inclusive than ever before thanks to the brilliant minds behind this iconic line.
#TheToysThatMadeUs #ThrowbackThursday
#TheToysThatMadeUs #ThrowbackThursday
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