Youtube is the second most visited website on the internet.

This means the potential is exponential.

But, sometimes Youtube feels like a black hole.

So, I spoke to someone who has a Youtube channel with over 130k subs and he told me the unknown tricks to help you take off 🧵
1. Optimizing Content

You just posted a 30 min video with multiple segments and added a timesheet.

Go to your analytics and find where viewership spikes.

Wherever it spikes means the audience finds that portion valuable.

Take that and upload it as its own piece of content.
2. Titles

Most headlines over 70 characters are a no-go.

Aim for 55-70 characters per headline.

This way the full headline still shows up on mobile, while optimized for desktop.

Also, How-Tos tend to be a gold mine.
3. Optimize for Google

Find a topic.

Find a frequently asked question around that topic.

Create a YT video for it.

Now, when someone searches that question on Google -- your YT video is one of the potential videos that will appear.

This can be huge!
4. Thumbnails

Thumbnails are the attention grabber.

Add your headline or one similar to the thumbnail image.

Many ppl will base their decision on the thumbnail.

This will improve impressions and CTR.

Also, test faces w/ multiple expressions: excitement, happy, sad etc.
5. Video Description

This part is huge. Done right, and it can help videos rank in YouTube’s “suggested search” function.

Main takeaways here:

- Use specific keywords that are relevant in your title.

- Repeat your keywords.

This tells Youtube these keywords are relevant.
6. Change your file name

We’ve all uploaded the business_clip_xgsjdo.mp4 file before.

Don’t.

Change the file name to specific keywords.

It’ll give Youtube a better sense of what your video is about.

Little optimizations can mean big numbers.
7. Tag your videos

Youtube reads your tags from top to bottom.

This helps your audience understand what you’re video is about.

It will also help Youtube understand your video's content and context, which will help your video rank in the suggested videos.
8. Add cards and end screens

If you’re trying to generate traffic or increase your CTR, then cards and end screens can help significantly.

They can significantly impact your engagement and retention as they can be used to promote similar content from your channel.
9. Add Videos To Your Email

If a Youtube video gets quick traction, then Youtube will reward it.

An easy way to hack this is to add your Youtube videos in your emails.

This organic traffic will help Youtube rank your video higher, faster.
If threads like this help optimize your marketing efforts, then please follow @alexgarcia_atx. I'm dropping another 45 threads over the next 45 days.

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More from @alexgarcia_atx

24 Mar
Going viral is unpredictable.

But...you can increase your chances by creating shareable content.

Yet, most people do this part wrong.

Here’s 10 ways to create shareable content and drastically increase the chances of going viral (with examples) 🧵
1. Relatable

Dove launched a campaign in 2013 called “Real Beauty Sketches”.

For the campaign, they took a sketch artist and had him sketch multiple women based off two descriptions:

1. The description they gave themselves

2. The description other people gave them
Each time, the description given by a stranger resulted in a more attractive portrait.

Meaning, “You are more beautiful than you think.”

It was relatable and took off.

It had 114m views in the first month and became the most-watched video in 2013.

Beautiful campaign too.
Read 23 tweets
24 Mar
I worked with a friend to launch his first-ever digital product.

Specifically an ebook in the fitness space.

His goal was to do $10k in sales the first month.

We hit just over $25k with barely any ad spend.

Here's exactly how we did it 🧵
1. Product

Releasing a fitness program in the middle of the pandemic with gyms constantly closing sounds like a disaster.

So creating something relevant was a must.

With that, we decided on a program that would only need 3 pieces of equipment.

Time to test the waters
2. Testing the waters

We wanted to see if the demand was there.

So I quickly spun up a quick funnel and pushed an early-bird deal to his social following.

Our goal was to hit 50 pre-order purchases that first day.

We hit over 70.

We knew we had something.

Time to scale.
Read 13 tweets
22 Mar
Amazon wasn't always Amazon.

Jeff Bezos originally had trouble finding the right word to name the now trillion-dollar empire.

A few registered domains, a dictionary, and an interesting comparison made Amazon the perfect name.

Here's the quick backstory behind it 🧵
Before Amazon became the online giant it is now, it was an online book store called...

...Cadabra.

It was in reference to the word abracadabra.

But his lawyer advised him to change the name because it was too unclear.

IMO, Good call.
So, he continued on the search for the perfect name.

He registered domains such as:

- Awake.com
- Browse.com
- Relentless.com

And to this day, if you search any of those domains -- they'll redirect you to Amazon.

But still, none stuck.
Read 8 tweets
20 Mar
Absolut Vodka launched a print ad campaign in 1981 that was so successful, they ran it for the next 25 years.

By the end of it, Absolut Vodka went from a 2.5% market share to over 50%.

These 5 reasons made Absolute Vodka a global phenomenon 🧵 Image
First, the quick groundwork.

Absolut originated in Sweden in 1879. Here they dominated.

They had quickly become a household name.

Nearly a century later, they decided to enter the US markets.

But, the competition was fierce. Image
So, instead of going toe to toe with their competitors, they found a unique angle.

While most vodka companies focused on their taste --Absolut decided to focus on the aesthetics of their bottle.

It was unique.

Artistic.

Elegant.

This positioned them differently. Image
Read 16 tweets
19 Mar
Volkswagen's "Think Small” campaign quickly went from a head-scratcher to one that would change advertising forever.

It took a small foreign object, crafted by Hitler, to America’s most popular automobile.

By 1972, the VW Beetle became the best-selling car.

Here's the story 🧵
Americans had an obsession with flashy cars hogging the streets in the 1950s.

Advertising from the automotive industry was no different.

Flashy. Like a dream. Unrealistic.

But the Beetle was different.

It was small. Compact. Ugly.

But the worst part was...
It had Hitler’s touch.

It starts with Hitler's obsession with cars and his admiration for Henry Ford.

They inspired him.

But, he also saw cars as a political tool.

One that could spark growth for Germany in route to increasing their world power.
Read 24 tweets
18 Mar
10 Marketing Lessons From Steve Jobs That Every Marketer Must Know 🧵
1/ A great product markets itself

Jobs knew good brands were built on products.

Not advertising.

Each time a product was released -- Excellence was expected.

This made the value of Apple evident to consumers.
2/ Stand for something

In 1977, Apple laid down its principles on a paper labeled "The Apple Marketing Philosophy."

It laid the ground for everything they stood for with 3 points.

Empathy - Understanding People

Focus - Do few things well

Impute - Great Marketing
Read 13 tweets

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