I've been apprenticing under @ShaanVP for a month.
I've learned a ton.
If you want to learn how to go viral and Shaan's best tip for writing.
Keep reading👇
I've learned a ton.
If you want to learn how to go viral and Shaan's best tip for writing.
Keep reading👇
How to Go Viral
Reverse engineer the emotion you want the audience to feel.
Emotions:
WOW: i didn't know this is a thing or they make that much $
LOL: laugh
WTF : pissed
AWW: so cute
EPIC: trick shots
NSFW: sextape / crazy fight
OHH: finally understand what confused me
Reverse engineer the emotion you want the audience to feel.
Emotions:
WOW: i didn't know this is a thing or they make that much $
LOL: laugh
WTF : pissed
AWW: so cute
EPIC: trick shots
NSFW: sextape / crazy fight
OHH: finally understand what confused me
Shaan's Content Process
Pick an idea → figure out the viral emotion
Check in → Does this feel right?
Outline the key bullets → Is this the right outline?
Draft thread → Take a break
Edit → Is this a bust or is this gonna be good?
Final wordsmith → Ship it
Pick an idea → figure out the viral emotion
Check in → Does this feel right?
Outline the key bullets → Is this the right outline?
Draft thread → Take a break
Edit → Is this a bust or is this gonna be good?
Final wordsmith → Ship it
Best Tip for Writing
Re-write 10-20 versions of the headline.
"80% of the thread value comes from the headline, so we want to spend at least 50% of our time on it."
Re-write 10-20 versions of the headline.
"80% of the thread value comes from the headline, so we want to spend at least 50% of our time on it."
Anti-Goals
Don't just think about what you want.
Write down the "traps" or the 1-2 things you DON'T want to happen in a project.
Avoid the traps to win.
Don't just think about what you want.
Write down the "traps" or the 1-2 things you DON'T want to happen in a project.
Avoid the traps to win.
How to Win the Week
Ask:
"What would make this week an A+?"
You can't win if you don't know what winning means.
Ask:
"What would make this week an A+?"
You can't win if you don't know what winning means.
How to Evaluate Business Ideas
PROBLEM:
• story of pain point
• some data that shows it is a widespread
A simple SOLUTION
OPPORTUNITY: Tie it together
For example you could say, it costs $X, you charge $Y, and so with Z customers you have a $M business.
PROBLEM:
• story of pain point
• some data that shows it is a widespread
A simple SOLUTION
OPPORTUNITY: Tie it together
For example you could say, it costs $X, you charge $Y, and so with Z customers you have a $M business.
How to Get Stuff Done
OBT = One Big Thing
What is the ONE big thing you can do today that will make it a success?
OBT = One Big Thing
What is the ONE big thing you can do today that will make it a success?
for more top-secret insights, follow me @chrishlad
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