Thread by @wogunlade

Some of my biggest takeaway at tech events are conversations that happen at the sidelines, when you meet people.

In one of such events - powered by @Techpointdotng

I had a chat with Simeon (CEO, @ThankUCash) on why startups should focus on partnerships.

‘#Thread

Citing a personal example.

@SimeonOnonobi explained how a single bank partnership INSTANTLY grew their customer acquisition.

So,

Imagine you sign a deal with a Nigerian bank

(the smallest one)

It has at least 1,000,000 customers.

Out of this only 1% adopts your product

That is 10,000 new customers for you.

From a single PARTNERSHIP.

This my friend, is a growth lever many startups are not using as much as they should.

Now, imagine making new partnership deals a big part of your growth strategy

This is why I like Flutterwave.

It leveraged this growth strategy to unlock growth.

Here are examples:

PayPay (377 million users globally)
Alipay ( over 1 billion users in China )
WorldPay by FIS ( EU, UK & US users)
Uber
MTN group
VISA

#partnerships #flutterwave

👋🏿🤓