There are few good suggestions in the replies but also quite some incorrect advice (unintentional).
But the problem, as with most things on the internet, which are the good ones? Few good rules to keep in mind while sorting through pitch deck advice...
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But the problem, as with most things on the internet, which are the good ones? Few good rules to keep in mind while sorting through pitch deck advice...
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https://twitter.com/trdessai/status/1376779344190783488
Stay away from this kind of advice
a) "very simple, use this 10 slide template & your pitch is done" - a template doesn't capture your story. It's also very tempting since it allows you to skip the hard process of asking yourself hard questions while making the deck
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a) "very simple, use this 10 slide template & your pitch is done" - a template doesn't capture your story. It's also very tempting since it allows you to skip the hard process of asking yourself hard questions while making the deck
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b) stay away from "just outsource it to a content writer or designer". At early stages like seed, best if founder themselves work on the pitch - they are only ones with all the info and vision in their head (maybe not articulated yet but it's in there)
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The good suggestions are those that tell you to "understand the investor mindset - what they are looking for at seed stage and develop a story".
Story is not just about the flow of points but also positioning or framing....
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Story is not just about the flow of points but also positioning or framing....
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...Like you have brand positioning, your deck needs to do investor positioning. Make the investors understand your company in a certain you want.
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For eg
In a seed deck, primarily you have to convince someone of the problem & opportunity you are going after, that the solution you've created seems to working fine at the moment, & the team you have put together has the skills or personality to build/scale this solution.
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In a seed deck, primarily you have to convince someone of the problem & opportunity you are going after, that the solution you've created seems to working fine at the moment, & the team you have put together has the skills or personality to build/scale this solution.
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And then you show them few plans you have for the future (it could be new revenue line, new products or just scaling current offering further) and say that's why you need x amount of money - to do what plans you have laid out for in the future.
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You will end up covering all the points mentioned in a template (problem, traction, team, etc) but they will be weaved into your story
Look for suggestions around these themes. That will help you narrow down on quality advice.
8/8
Look for suggestions around these themes. That will help you narrow down on quality advice.
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PS: I haven't gotten into details of building a good story/deck. Aim was to give you a compass to identify good advice while looking through tons of pitch deck advice on the internet (it's a topic that unfortunately, like medicine, has a lot of incorrect advice on the web)
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