The way digital advertising works today implies that myriads of companies share personal data on millions with shady actors every second.
A group of US senators asked major adtech firms who they share data with. Spoiler: It won't be easy to answer this.
wsj.com/articles/u-s-s…
A group of US senators asked major adtech firms who they share data with. Spoiler: It won't be easy to answer this.
wsj.com/articles/u-s-s…
"we must understand the serious national security risks posed by the unrestricted sale of Americans’ data to foreign companies and governments”
I don't think the national security angle is the only relevant one, but it will certainly give the initiative the urgency it deserves.
I don't think the national security angle is the only relevant one, but it will certainly give the initiative the urgency it deserves.
"They also asked the companies to provide the names of all foreign clients who had access to user data through auctions over the past three years"
Affected adtech firms / data brokers include Google, AT&T/Xandr, Verizon, Index Exchange, Magnite, OpenX, PubMatic, Twitter/MoPub.
Affected adtech firms / data brokers include Google, AT&T/Xandr, Verizon, Index Exchange, Magnite, OpenX, PubMatic, Twitter/MoPub.
It's actually not funny, but lol
https://twitter.com/scriban2/status/1378118001120083969
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