Focus is a competitive advantage.

But in a noisy world, it is increasingly difficult to find.

5 tactics for finding focus in your career, startup, or life:
Eliminate Low-Value Decisions

Mark Zuckerberg is famous for having only one outfit in his closet.

While an extreme example, there is a lesson here:

Eliminate decisions that require energy but do not create commensurate value.

Redeploy that energy into high-value decisions.
Sprint Then Rest

The human mind is not designed to be on at all times. It needs rest.

Work in short blocks (1-2 hours).

You can schedule the blocks - I call it "deep work" on my calendar - or leave yourself more flexibility.

Use biology to your advantage: sprint then rest.
Noise Cancellation

The world is noisy. We are constantly being hit by stimuli competing for our attention.

Learn to tune out and zone in.

Noise-canceling headphones can be an unimaginably helpful tool.

Find your "in the zone" soundtrack and play it on repeat.
Sleep Tight

It may seem contrarian in the hustle culture era, but deep, restful sleep is critical to finding focus.

I am a culprit. I used to say I would "sleep when I was dead" - I've changed my mind.

Better sleep is perhaps the single greatest unlock for your performance.
Train Your Mind

We train our bodies, why not our minds?

Practice meditation - start with 5 minutes a day and build up from there. There are plenty of great apps to help you get started.

You'll find yourself better able to process daily stressors and focus on the task at hand.
These are 5 tactics for finding focus.

What are some others you would add to the list?

Follow me for more threads on life, business, mental models, and finance. You can find all of my threads in the meta-thread below.
And if you are less Twitter inclined, sign up to receive my threads (and audio versions) directly to your inbox.
Finally, here are some inexpensive, high ROI tools and resources related to these tactics (that I personally use):

For Sleep: White Noise Maker…

For Meditation: Calm Meditation App

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More from @SahilBloom

1 Apr
On April 1, 1996, Taco Bell took out full page ads in six major newspapers to announce a transformative acquisition.

A thread on one of the greatest April Fools’ Day pranks (and viral marketing campaigns) of all time...
Taco Bell is a chain of fast food restaurants offering attractively-priced, Mexican-inspired foods.

It was founded by Glen Bell in Downey, California in 1962.

By 1996, it had thousands of locations around the world.

The organic growth was great, but the team had bigger plans.
Management got to work.

After planning in secret for several months, they prepared to make a big, splashy announcement.

On April 1, 1996, they were finally ready.

Taco Bell ran a full page ad in six major U.S. newspapers announcing a transformative acquisition.
Read 9 tweets
28 Mar
Ikigai is a powerful concept for finding purpose and clarity to unlock growth in your career, startup, business, writing, or relationships.

A thread on its meaning and how it can change your life...
Ikigai is a combination of the Japanese words “iki” (or “life”) and “gai” (a term to describe value or worth).

It roughly translates to “reason for being.”

It is all-encompassing - it is not simply about work, money, or success - it is about the full scope of your existence.
Ikigai is the point of balance and harmony in your life and work.

It is found at the intersection of:
(1) What you love to do
(2) What you are good at
(3) What the world needs
(4) What you can be paid for

Importantly, it is at the nexus of passion and practicality.
Read 12 tweets
26 Mar
The story of the week in the business world is the complete blockage of the Suez Canal by a massive container ship.

Weighing 200,000 metric tons, dislodging the ship is no easy problem to solve.

But while it happened in 2021, the roots of this problem date back to 1937...
A thread on Malcolm McLean, containerization, and how it changed the world...
For more on the current Suez Canal blockage, the history of the Suez Canal, and its impact, check out this great article from the @nytimes.…
Read 5 tweets
20 Mar
To outperform, you need serious competitive advantages.

But contrary to what you have been told, most of them don't require talent.

10 competitive advantages that you can start developing today:
Intellectual Curiosity

Intellectual curiosity is a real-world superpower. We all have it, but most will never embrace it.

For the curious mind, anything is possible.

Fortune favors the curious mind.
Comfort with Discomfort

We are conditioned to avoid discomfort, so most of us do.

The problem?

Discomfort leads to growth. It is an absolute necessity.

If you train yourself to accept and embrace discomfort, you will always have an edge.
Read 14 tweets
17 Mar
Hanlon's Razor is a simple mental model for cutting through negative noise and unlocking growth in your career, startup, business, or relationships.

A short thread on what it is and how it can change your life...
A philosophical "razor" is a principle or rule of thumb used to simplify a decision.

The "razor" quite literally cuts through the unnecessary detail, noise, and information that slows our decision-making processes.

Razors can promote quick, rational, high-quality decisions.
Occam's Razor is the most well-known of the philosophical razors.

It says that when you are weighing alternative hypotheses, the one with the fewest necessary assumptions should be chosen.

In short: simple is beautiful.

I wrote on Occam's Razor below.
Read 15 tweets
14 Mar
First principles thinking is a powerful mental model for driving non-linear outcomes. It also requires a willingness to ask difficult, uncomfortable questions.

Here are a few to help you get started:
What is the problem I am trying to solve?

We often waste time and energy trying to solve the "wrong" problem.

Identify the "right" problem before you start trying to solve it.
What do I know to be true about this problem?

Write down everything you know about the problem (and its previously attempted solutions).
Read 11 tweets

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