Sometimes it’s fun to look back at what I wrote about the fundraising landscape of just a couple yrs ago and see what has changed.

A reflection on the fundraising landscape in the past 3 yrs >>
1) I wrote about ICOs, SAFEs, and crowdfunding in 2018 and my hopes for how it would evolve and change:

elizabethyin.com/2018/01/24/wha…
2) At the time ICOs were hot! Super easy for companies to raise.

I think today’s “regular SAFE” fundraising is like the ICO market of early 2018.
3) Crypto is of course still hot (NFTs, defi startups etc) but I think there’s still real opportunity to streamline transactions - not only in sending - but in audits, legal, and accounting.

Gas aside, sending crypto is easy. Accountability-infrastructure is hard.
4) Certainly BTC and ETH have taken off this year but also a number of other tokens are legit starting to take off including Origin and Celo.

Celo is even investing in intl startups to propagate their token globally & we share at least 2 portfolio cos w them
5) When I wrote about Crowdfunding in 2018 it was not really top of mind for anyone. This year, it’s taken center stage.

My wish for startups to be able to easily raise from customers is coming true with new SEC regs paving the way. I’m optimistic we are just in the first inning
6) In particular, I think crowdfunding will become quite common for a # of companies.

In fact this is already happening in other ways. For tech products we’ve invested in, it’s now common for startups to have raised some angel money from their early customers on SAFEs.
7) Now Angellist has made it easy to roll all those angels together in an SPV.

The only diff between crowdfunding and what is already happening is accreditation.

This train is already moving.
8) A common theme across all of these mechanisms is how easy it’s gotten to be able to invest. Eg infra is still hard in crypto. Angellist and Republic have made it super easy for small check writers. Etc

The more progress that is made in bringing down overhead, the better
9) You see this in intl investing. The overhead is still way too high. It’s not worth it to write a $25k check via @HustleFundVC into many intl entities if it costs $5k-10k in legal fees + accounting + audit.

infrastructure costs impede progress.
10) If you are looking to push progress in startup fundraising, I think the best opportunities are in solving infrastructure. What do I mean by that?

-can you make it easy for investors to write a small check w low cost in legal, accounting, audits?
11) -can you find ways to pool small checks together?

-can you bring more funders into the startup ecosystem?

-can you streamline the transaction process? (From sending money to receiving k1s etc)
12) I think many ppl think that there are not a lot of funders w $$ & that’s why it’s hard to raise $$ for a co.

I’d argue the world is full of money - that’s not the issue. I think if it’s really hard to invest, that limits the # of funders.
13) We’ve seen so much progress in all of these methods of funding just in 3 yrs & I’d argue it’s because of infrastructure progress.

The easier it becomes, the better the fundraising landscape becomes for startups.

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More from @dunkhippo33

30 Mar
Today's tweet thread is on cohort analysis. What are they? Why should you care?

tl;dr cohort analyses is a good way to know if you are actually getting better or worse with your business.

Most ppl look at revenue. Or product improvements. But cohorts are the way to go.

>>
1) What is cohort analyses?

It's a way to put your customers (or users) together in mini-groups and see if as a group your company is getting better or worse over time.
2) So for example, here's what a cohort analysis graph looks like:

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25 Mar
Yesterday, @MacConwell, @jefielding & I chatted about valuations yesterday on Clubhouse.

Some thoughts & takeaways from the discussion.

tl;dr: Valuation is NEVER about how much your co is "worth". It's about the price of your equity that you and investors agree upon.

More >>
1) As I like to say, valuations are about supply and demand. Supply of your round / tranche. Demand of investors. It's your job as a founder to generate that demand.

That's what allows you to command a higher valuation. Investors don't just naturally offer you a high valuation.
2) Investor demand increases when you have lots of investors circling AT THE SAME TIME.

It does no good to have 1 investor look now and then approach another investor later. Investors need urgency.
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19 Mar
Tonight’s short tweet storm is about pricing your product. (Assuming not free consumer app)

How do you know what price to set? How can you change it later? Etc

Read on >>
1) tl;dr

In the beginning don’t worry about optimizing your price. Just make sure you cover your costs.

Eg if there are manual onboarding costs, charge for your time
2) In general, setting a price - any price - is a huge leg up from no price.

Eg This is why I’m a big fan of paid pilots vs free pilots. Even if it’s a cheap pilot, it’s way better than free. Why?
Read 11 tweets
17 Mar
Today's tweet storm is on perseverance.

The path to growth isn't just up and to the right. There are often *lots* of plateaus along the way. Those are where ppl get stuck and want to give up.

This applies to your personal life and to your company.

Read on >>
1) We've all faced plateaus in our personal lives. E.g. Learning a new language but can only say hello. Or a new instrument or sport.

Or learning anything. Fun to try new things & get good at the easy bits. Chapter 1 in a textbook is always easy. The rest of the book is daunting
2) The same applies to startups and companies. The beginning is fun. You get some customers. Build a product. Get some learnings.

Getting that first $ in is always exciting!
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16 Mar
Yesterday I talked about my vision for crowdfunding -- where it can go, how the system can be really great, and how we can democratize fundraising.

Today, I'm going to talk about all the pitfalls that will happen before we get there.

Read on >>

1) Retail investors will get hosed.

There are two ways to get hosed.

a) The companies didn't succeed
b) Retail investors were not set up to succeed
2) A common q / critique I often hear about crowdfunding is "has there ever been any CF company who has done super well?"

And the answer is that honestly most startups *in general* don't do well. I do think we will see some CF companies emerge as big winners.
Read 25 tweets
15 Mar
Happy Monday! - today marks a point in history for crowdfunding. You can now raise up to $5m in the US as of today via crowdfunding.

Today's thread is about crowdfunding -- where do I think it's going? What does the future of fundraising look like?

>>
1) But let's first take a step back.

When you're building a co and you're looking to bring in a co-founder or employees or contractors, you're looking for a team of ppl who can help you advance the co the most.
2) Ppl don't normally think about it this way, but what you look for in investors is identical. Instead of trading time equity, investors trading money for your company's equity.

But money in itself is a commodity. One person's money is the same as anyone else's.
Read 16 tweets

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