Thread by @gmoneyNFT

1/ A Few Thoughts on @whatsyouryat

If there's ONE thing every project should take away from 1Q21, it's that UX matters. The most explosive, and popular platforms of the last 90 days are @nbatopshot and @niftygateway. It's not even close.

2/ What do these projects do right? They give users a very similar experience to what they have today with Web2, while working towards Web3 architecture. Yeah they're centralized. Today. But is that the long term plan? Doubt it.

3/ How many people buying TS moments of their favorite player, or drops from their favorite artists, know what ethereum is? How many care? Why do you think that person will want a .eth after their name?

4/ An ENS domain name, which caters to such a small subset of worldwide users, can only be rented. A Yat, aims to be fully owned self sovereign identity. For everyone.

There are 7,000 languages in the world. Everyone on planet Earth understands 🙂 though.

5/ I will admit, when I first saw Yats, I didn't get it. Why would I want to type out all these hieroglyphics to send money or interact with someone? BUT, look at your contact lists. Most people have some sort of emoji associated with some people in their phone.

6/ Now what if I'm in your phone as gmoney. But I want to express myself differently. 🐵🐵🐵 works for me. It's a way to tell you a little about myself without having to say anything. Where have we seen that before? 👀

It's memorable. It's easy.

7/ So why would I rather own a 🐵🐵🐵 yat instead of 🐵🐵🐵.eth? ENS names have been around for much longer. But it wasn't until literally yesterday that people started buying them up.

8/ This comes back to the user experience. I buy a yat, I can easily make a linktree-like site in seconds. The experience is SEAMLESS. Crypto user or not. I'm up and running in seconds. There is no learning curve. There is no wait.

9/ Build something for the least technical user out there. That will increase your odds of mainstream adoption.

That's what the yat team is trying to do.

AND EVERY PROJECT IN CRYPTO SHOULD FOLLOW THIS LEAD.

10/ Also, as a participant in the auction on Friday, I must say it was one of the most flawlessly executed and great experiences I've had in crypto in a long time.

This is a well funded, innovative team, that's thinking ahead of the curve with regards to identity.

11/ I don't know whether this succeeds long term or not.

But what I do know is I was being ridiculed 6 months ago for buying a digital dunk highlight. And 3 months ago for buying an 8-bit picture of an ape.

Is showcasing my personality through emojis really that crazy?

12/ Furthermore, the real question is, is this it? Is this the end of the road for yats? Is the team done? My guess is no.

😘😘😘.y.at