Pete Souza was the official photographer during President Obama's two terms in the Whitehouse. This was one of the many memorable pictures he clicked during those presidential years.
A story thread - 1/n.
A story thread - 1/n.
This is what businesses and leaders could do a lot more.
Marketing comes up with the same values and USP buzzwords that are used by every other company. Then those yawn-inducing phrases are repeated on the website, on hallway posters and even in one on one communication.
2/n.
Marketing comes up with the same values and USP buzzwords that are used by every other company. Then those yawn-inducing phrases are repeated on the website, on hallway posters and even in one on one communication.
2/n.
Obama did not keep repeating that he respects everyone. He lived it all the time and a picture of him displaying that value became a story for all to see.
3/n.
3/n.
Companies could do well by learning from the US ex-pres. They could start by living their values and narrating them through factual stories rather than assertive statements. Audiences no longer care that you are 'passionate', 'innovative' and 'transparent'.
4/n.
4/n.
Statements yell, while stories actually tell.
Credit for the picture in the thread: Pete Souza/ Obamawhitehousedotarcivesdotgov
Credit for the picture in the thread: Pete Souza/ Obamawhitehousedotarcivesdotgov
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