In Africa, we're still sleeping on gaming (both mobile and esports)! I don't think we understand the magnitude of that industry and the advantage we have as a continent! There are challenges but we still have mad leverage to build some things here! Let me explain that, ok?🧵
Africa's population is estimated to be 1.2B, with at least 200M people aged between 15 and 24 years. We also have the highest population growth rate in the world at 2.7% a year. This means a growing market/opportunity for gaming coz the populace will always be young!
By 2025, even with 1.05 billion sim connections and 614 million unique mobile subscribers and smartphone adoption reaching 65% of the total population, only 39% of Africans would be experiencing their mobile web on smartphones. Mobile penetration experiences growth in Africa YoY
Connectivity and accessibility could be an issue? Yes. However, Mobile Network Operators know the potential and they are spending billions on infrastructure to ensure they tap into this growing market(and revenue really, for them). Hehehe. So, expect access to also grow.
By 2024, the mobile industry is projected to contribute $184 billion to the continent’s collective GDP bringing it to 9 to 10% of total GDP. COVID has also increased the demand for digital services as well as made more people aware of opportunities in the digital space.
Most consumers of mobile solutions are the emerging middle class(spend btw $2-$20 a day). By 2060, the AfDB predicts that the number of middle-class Africans will grow to 1.1 billion and account for 42% of the predicted population. Again potential market and growth.
There isn't much data on the average age of gamers (esp mobile gamers) in Africa but globally, the majority of gamers are 34yrs old and below. Assuming that this is representative, that again works in the favour of Africa.
Another factor, this one is a sad one actually. Do you know why betting is rampant in Africa? Mostly because of unemployment. Youths account for 60% of all of Africa’s jobless, according to the World Bank.

Do what you want with that information.
Africa hasn’t attained a global status regarding earnings and the number of national players in E-sports. There are reasons why this is the case, we can start with ping, lag, latency (Let me just mention the lack of servers in the continent and snubbing of Africa by major games)
But I digress, I will do a thread on Esports another day(It is a lot). Let's just focus on Mobile gaming and why I think this is where Africa can win BIG!! We have mobile money, so payment shouldn't be as hard (again refer to why betting is big). Remember also policy(lack of it)
Now the most important part of this thread: Building, investing in and playing African games! Game developers, quality is everything, it is also costly, so try to raise funds(i know it is hard) but try. Investors, there is a huge opportunity here, pliz don't sleep on it!
Investors, I am pleading coz I know it will payout! It will.
I have seen African games do the numbers. Back in 2011, there was a Ke game called Ma3racer, on Nokia. They had 1+M downloads in the Ovistore. Social Media was not as huge as it is now, there can be better numbers!
If you're building a business in the gaming sector in Africa, I did this thread on Supa Strikas that has a few gems on strategies that could still be relevant today. Pick what might work and BUILD on it!
I'm bullish about Africa, we have all it takes! END
If you're building a biz in the gaming industry in Africa or developing African games, plug yourself in this thread. There are investors, potential partners and clients reading this thread. You can use this template to write your elevator pitch. PLUG IN!

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More from @SheilahBirgen

8 Apr
Most of the DMs I have received are of people asking about the career and entrepreneurial opportunities in the gaming industry. Thanks for reaching out. For the benefit of all, (also coz the DMs are many 🙈😝) here is a thread on those Entrepreneurial&Career Opportunities.
Careers: There are 2 ways: game development side and playing side. For the development side: you can be an animator, music composer, designers, story/scriptwriter or developer, project manager/scrum master, all the other office, admin and operations roles can also apply here.
Playing side(I'll leave out pro players cz I feel they are entrepreneurs). Careers are mostly on the Esports side: Tournament host, coach/analyst, event and PR/marketing related jobs, community/social media manager, broadcast/production crew, Esports agent & the other admin roles
Read 7 tweets
22 Mar
Gaming is the biggest earning media sector, with an estimated $165 billion revenue generated in 2020. Here is 50 Years of Gaming History, by Revenue Stream (1970-2020). Mobile gaming is the highest earner, if you developing games, you know where to start.… Image
To put this into business perspective, here are the 25 highest grossing media franchises of all time. None of them is a TV, news or even film making companies . Please also note that most of them make their money from merchandise! Do you know what that means? Community is key! Image
Let's break that down even further to see why all big tech companies are in on this. Here are Major Gaming Acquisitions in 2014
2014-Facebook acquired Oculus VR for $3.0B
2014-Amazon acquired Twitch Streamingfor $1.0B
2014-Microsoft acquired Mojang Games for $2.5B
Read 9 tweets
6 Feb
Eeehhh this academy thing is a bit intense if I must say! 8am training on a Saturday..... Like, huh? Anyway, Mino Raiola better be hitting me up in 7-10 years coz this is my GameStop stock.... Image
Also this child must be at the academy 15mins before time because he doesn't like to be rushed or late!!! He woke me up at 6:30am saying...."But, you..... you are slow!" Eeehh! Are we sure this one is my child, really?
Lastly, his football idol is Kevin De Bruyne. I mean, come on! What level of taste does this child have? First you support Man City, in MY HOME? Then you say KDB??? (I don't hate KDB but jeeeez! Man Utd has 100s of options)

I honestly have major doubts! I need DNA test coz....
Read 4 tweets
4 Feb
In 2020, Kenyan startups raised combined total of US$191,381,000 (Kshs 21+ Billion). That was 27.3% of the continent’s total investment. It was the largest amount of funding ever achieved by a single African country.

This sooo HUGE! Let me explain why. A thread
Kenya is a small country by population with only around 53M people. Kenya is 7th in Africa, we are 3rd in East Africa, after Ethiopia and Tanzania. Accounting for 0.69 % of the world population. Ohh, and only 28 % live in the urban areas. So, mostly a rural majority populace.
According to Africa Infrastructure Development Index (2018) Kenya was ranked position 18 in Africa. The index looks at i) electricity; (ii)transport; (iii) ICT; and (iv) water and sanitation. All these are critical resources in growing a robust ecosystem. Image
Read 9 tweets
24 Nov 20
@weshkaris @jafyaa Let me explain that in 3 folds: Characters, Storyline& Publication.
1. Characters: the lead character is Shakes, there are 9 other main Characters. Their Surnames could change e.g He was Shakes Makena in Kenya, SA he was Shakes Mokena, in Nigeria he was Segun "Shegs" Okoro.
@weshkaris @jafyaa Positions also doesn't change: Shakes (Striker, Main Character) Big Bo (Goal Keeper,Vice Capt) North Shaw (Main Defender) Blok (Defender) Dancing Rasta (Midfielder, Capt) Cool Joe (Midfielder, Lft Wing) Klaus (Defender, Midfielder, Striker) Twisting Tiger (Midfielder, Right Wing)
@weshkaris @jafyaa So, no matter the localisation of the their environment and their surnames... there was uniformity in their character names and position in the team. That is really important for relatability(customised) and for uniformity regardless of the storyline.
Read 5 tweets
23 Nov 20
I don't think we give Supa Strikas the respect and hype it really deserves! It is hands down the most innovative, best sports comic and animated series television series of our generation. You know why? Let's break it down, shall we? A thread.
Supa Strikas is a pan-African(NOTE that) association football-themed comic. It was founded by Andrew Smith, Oliver Power, Lee Hartman and Alex Kramer then produced in Malaysia by Animasia Studio, and Strika Entertainment originally in South Africa, 1st published in 2000 in SA.
By 2002 it was published in Namibia, Botswana, Zambia. Nigeria, Kenya, Tanzania and Uganda. I remember in Kenya we used to think it was about Harambee stars. It used to be a magazine inserted in the weekend newspaper. That was a very strategic and innovative move. Why you ask?
Read 17 tweets

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