@weshkaris @jafyaa Let me explain that in 3 folds: Characters, Storyline& Publication.
1. Characters: the lead character is Shakes, there are 9 other main Characters. Their Surnames could change e.g He was Shakes Makena in Kenya, SA he was Shakes Mokena, in Nigeria he was Segun "Shegs" Okoro.
@weshkaris @jafyaa Positions also doesn't change: Shakes (Striker, Main Character) Big Bo (Goal Keeper,Vice Capt) North Shaw (Main Defender) Blok (Defender) Dancing Rasta (Midfielder, Capt) Cool Joe (Midfielder, Lft Wing) Klaus (Defender, Midfielder, Striker) Twisting Tiger (Midfielder, Right Wing)
@weshkaris @jafyaa So, no matter the localisation of the their environment and their surnames... there was uniformity in their character names and position in the team. That is really important for relatability(customised) and for uniformity regardless of the storyline.
@weshkaris @jafyaa 2. Storyline: Technically the storyline doesn't change but the nuances like in language, scene around the stadium or where they live changes but structure of the storyline remains around humour, action, technology and exploration in life as well as thru football challenges.
@weshkaris @jafyaa 3. Publication: It was done locally in some countries. Why? You ask? Well, first, it would be cost effective to do that. Secondly, it would make it easier to scale & for distribution with licensing of their content to local publishers than doing it themselves. Smart? Very!

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More from @SheilahBirgen

8 Apr
Most of the DMs I have received are of people asking about the career and entrepreneurial opportunities in the gaming industry. Thanks for reaching out. For the benefit of all, (also coz the DMs are many 🙈😝) here is a thread on those Entrepreneurial&Career Opportunities.
Careers: There are 2 ways: game development side and playing side. For the development side: you can be an animator, music composer, designers, story/scriptwriter or developer, project manager/scrum master, all the other office, admin and operations roles can also apply here.
Playing side(I'll leave out pro players cz I feel they are entrepreneurs). Careers are mostly on the Esports side: Tournament host, coach/analyst, event and PR/marketing related jobs, community/social media manager, broadcast/production crew, Esports agent & the other admin roles
Read 7 tweets
7 Apr
In Africa, we're still sleeping on gaming (both mobile and esports)! I don't think we understand the magnitude of that industry and the advantage we have as a continent! There are challenges but we still have mad leverage to build some things here! Let me explain that, ok?🧵
Africa's population is estimated to be 1.2B, with at least 200M people aged between 15 and 24 years. We also have the highest population growth rate in the world at 2.7% a year. This means a growing market/opportunity for gaming coz the populace will always be young!
By 2025, even with 1.05 billion sim connections and 614 million unique mobile subscribers and smartphone adoption reaching 65% of the total population, only 39% of Africans would be experiencing their mobile web on smartphones. Mobile penetration experiences growth in Africa YoY
Read 14 tweets
6 Feb
Eeehhh this academy thing is a bit intense if I must say! 8am training on a Saturday..... Like, huh? Anyway, Mino Raiola better be hitting me up in 7-10 years coz this is my GameStop stock.... Image
Also this child must be at the academy 15mins before time because he doesn't like to be rushed or late!!! He woke me up at 6:30am saying...."But, you..... you are slow!" Eeehh! Are we sure this one is my child, really?
Lastly, his football idol is Kevin De Bruyne. I mean, come on! What level of taste does this child have? First you support Man City, in MY HOME? Then you say KDB??? (I don't hate KDB but jeeeez! Man Utd has 100s of options)

I honestly have major doubts! I need DNA test coz....
Read 4 tweets
4 Feb
In 2020, Kenyan startups raised combined total of US$191,381,000 (Kshs 21+ Billion). That was 27.3% of the continent’s total investment. It was the largest amount of funding ever achieved by a single African country.

This sooo HUGE! Let me explain why. A thread
Kenya is a small country by population with only around 53M people. Kenya is 7th in Africa, we are 3rd in East Africa, after Ethiopia and Tanzania. Accounting for 0.69 % of the world population. Ohh, and only 28 % live in the urban areas. So, mostly a rural majority populace.
According to Africa Infrastructure Development Index (2018) Kenya was ranked position 18 in Africa. The index looks at i) electricity; (ii)transport; (iii) ICT; and (iv) water and sanitation. All these are critical resources in growing a robust ecosystem. Image
Read 9 tweets
23 Nov 20
I don't think we give Supa Strikas the respect and hype it really deserves! It is hands down the most innovative, best sports comic and animated series television series of our generation. You know why? Let's break it down, shall we? A thread.
Supa Strikas is a pan-African(NOTE that) association football-themed comic. It was founded by Andrew Smith, Oliver Power, Lee Hartman and Alex Kramer then produced in Malaysia by Animasia Studio, and Strika Entertainment originally in South Africa, 1st published in 2000 in SA.
By 2002 it was published in Namibia, Botswana, Zambia. Nigeria, Kenya, Tanzania and Uganda. I remember in Kenya we used to think it was about Harambee stars. It used to be a magazine inserted in the weekend newspaper. That was a very strategic and innovative move. Why you ask?
Read 17 tweets
26 Feb 20
Safaricom has the potential of becoming the largest African Ecommerce platform. Here is a tip to Safaricom for FREE: Use Safaricom shops as distribution centres and MPesa Agents as last mile delivery/pickup points for clients. You have the value chain and infrastructure already
Safaricom (or any telcom really) already has the infrastructure, the network, the agents, the payment gateway, the market share and mots importantly THE TRUST of the clients. Get localised merchants and wing it in the ecommerce space.
There are a few interesting models like:
Copia Kenya launches E-commerce service for buying and sending goods upcountry capitalfm.co.ke/business/2019/…
Read 4 tweets

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