A 🇩🇪 VW Dealer about BEVs
"You have to explain a lot more than with a car with an ICE"
"We also earn very well from after-sales service with diesel & gasoline engines. The oil changes alone. That all falls away for us"
"often the consulting effort exceeds any reasonable level"
"You have to explain a lot more than with a car with an ICE"
"We also earn very well from after-sales service with diesel & gasoline engines. The oil changes alone. That all falls away for us"
"often the consulting effort exceeds any reasonable level"
He continued that although they get less commission for a sold BEV in the VW Agency model they don't have to buy the cars like an ICE which is a positive
Interesting bc Greenpeace published a report that dealers have bought together with VW companies in 2020 about every 4th ID.3
Interesting bc Greenpeace published a report that dealers have bought together with VW companies in 2020 about every 4th ID.3
I wrote 2 articles about the issue of VW with its Dealers
You'll find both on my patron page free to read
wiwo.de/unternehmen/au…
You'll find both on my patron page free to read
wiwo.de/unternehmen/au…
The dealer stated that VW pushed not ready vehicles in the market
"An eCrafter has a 36-kilowatt-hour battery and needs almost 40 - 100 kilometers when fully loaded; most tradesmen laugh at us when we recommend it"
An issue I tweeted about extensively with regards to the ID.3/4
"An eCrafter has a 36-kilowatt-hour battery and needs almost 40 - 100 kilometers when fully loaded; most tradesmen laugh at us when we recommend it"
An issue I tweeted about extensively with regards to the ID.3/4
Another pro-BEV dealer said some customers are waiting already 3 quarters for the eUP!
This is not a supply issue from VW but they don't want to sell too many because they make more loss with the eUP! than with e.g. an ID.3/4
It's an intended shortage to optimize profits
This is not a supply issue from VW but they don't want to sell too many because they make more loss with the eUP! than with e.g. an ID.3/4
It's an intended shortage to optimize profits
He continued that the order stop for the eUP! remains and the could have sold 3-4 times the amount in the last quarters
He continued
"The (sales) conditions that VW gives us independent dealers for the e-models are still not particularly attractive"
He continued
"The (sales) conditions that VW gives us independent dealers for the e-models are still not particularly attractive"
"Yes, you can live on six percent fixed commission. But this margin is often not enough for really good advice. We do this at our own expense once a certain level of consulting is reached. There are still no special bonuses for e-cars, for example."
VW Dealer Warnecke concluded when asked about them getting a better commission when selling an ICE
"For every oil change we lose in the future, we'll just need a new customer."
"For every oil change we lose in the future, we'll just need a new customer."
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