In the past 4 years Ive gotten At Least a dozen inquiries and pitches from entrepreneurs who want to create a new health app/product that takes your data and does...something

Same answer: Pointless idea

Its a solution in search of a problem
There is a dominating paradigm in tech entrepreneurship that all the worlds problems be solved with data, an app, and an algorithm

There is zero understanding of complex and non linear systems that defy easy spreadsheet categorization
Technology does not automatically make all things better, quite often it makes them WORSE

The technological mindset that favors pure speed and efficiency and maximizing margins dramatically overlooks robustness, longevity, and 2nd 3rd order effects
You can track your "data" from training by recording SETS AND REPS

You can assess whether its working by strength increases and scale weight changes

The optimization of this process is a multi factoral experience requiring hands on learning, customization, applied knowledge...
And you think a wearable app is going to what?

Spit out a formulaic plan based on data that somehow optimizes a physiological/psychological process that takes months and years?

Does anyone in your industry LIFT WEIGHTS?

Clearly not.

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More from @AJA_Cortes

10 Apr
5 Odd Facts about Fat Loss:

1. Even if you are disciplined with your diet, your weight loss will NOT be linear

One interesting trend Ive seen in the data from my clients is that weight will always drop sharply every 10-14 days
You'll get squiggly downward line where weight goes down, up, down, up, down a bit more, up

And then right around 10-14 days, there will be a significant drop thats a new Low
2. Hunger is not the challenge when strictly dieting, its the CRAVINGS

I shall explain:

If you are follow a serious calorie deficit, yes, you'll be hungry, that will 100% happen

But the hunger can be dealt with

What drives people crazy is specific CRAVINGS
Read 16 tweets
9 Apr
And 4 spots available
And 3 spots available
And 2 spots available
Read 4 tweets
30 Mar
TRAINING TIPS FOR 40+

1. Train only as much as you can recovery-Don't feel obligated to train a set number of days. What numbers is objective progression.

The more you train, the less intense any given training session is going to be
2. DELOAD the Spine

This does not mean "don't lift heavy", but direct axial loading, ie, having the barbell on your back, that is pure compression, and it will have negative long term effect

Do this sparingly, and better yet...
I heavily recommend single leg lifts, trap bar deadlifts, weighted bodyweight squats, basically finding ways to apply load without the heavy spinal compression you would get from a barbell

Focus on working the muscles, not compressing the joints
Read 13 tweets
30 Mar
SKILLED TRADES

I consider what I do a "skilled trade".

Obviously my business is online at this stage, but the fundamentals of personal training and health are all learned in the field

once you have accrued experience/knowledge, your ability to earn income becomes unlimited...
if you take your business online

IF you take your business online

Personal training has no barriers to entry and anyone can do it, but the learning curve is STEEP. If you're not willing to devote at least 5 years to training in person, I dont suggest it as a profession
People tend not to take fitness seriously at all, which I dont mind

People assuming Im stupid works to my advantage

A Major Insight I had years ago was that Fitness will ALWAYS be an "easy money" field

->People always want to be healthy, and they will spend wealth to become so
Read 5 tweets
30 Mar
And 13 spots available
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Read 12 tweets
26 Mar
Top 10 Exercises For ATHLETICISM

(from the blog)

READ and RETWEET to spread the wisdom
Athleticism is being highly competent and coordinated at performing the foundational movement elements. Basically, you are really efficient at moving quickly and fluidly, squatting, pulling, pressing, sprinting, lateral directional changes, force/power production and rotation.
Getting good at everything on this list won’t make you “elite”, but you’d certainly have a respectable baseline of athleticism that would apply to most sports and recreational activities.
Read 4 tweets

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