15 ideas that can totally change your trajectory as an online creator:

[Inspired by a convo between @jackbutcher, @dickiebush & @Nicolascole77]

↓ ↓ ↓
Twitter is the ultimate marketplace for ideas:

• Ridiculously cheap and fast feedback loops

• Unlimited upside
The more you understand how social media algorithms work, the less you worry about repeating yourself.
Frequent publishing separates successful from unsuccessful online creators.
Publishing keeps you from spending more time than you should developing an idea.
Train yourself to get dopamine hits from you hitting "publish" rather than from people hitting "like".
2 underlying skills of great creators:

• Detachment from external outcomes.

• Obsession over the process.
There's often a correlation between the excitement you have for publishing something and how much it resonates with people.
Constraints remove the friction of overthinking the tools and the format, and give you more time to refine your ideas.
Clarity on your goals creates intentionality.

Intentionality accelerates progress.
Specificity unlocks opportunity.
Experience → Ideas → Content
People only return to a restaurant if they had a good meal.

It works the same way with content creators.
You could spend 3 lifetimes explaining just 1 idea in thousands of different ways.
Play games where you don't lose:

If you ship essays every day, you'll become a better writer even if nobody reads your work.
Cryptocurrencies will give creators the ability to turn their fans into investors.

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More from @dbustac

18 Feb
Want to build an exercise habit at the same time that you connect with other like minded-creators?

Fit Creator Club is for you!

@austinschless and I are launching our first cohort on March 1st.

But we only have 8 spots left.

More info 👇
Fit Creator Club is a community-based, 30-day challenge that will help you:

• Build an exercise habit
• Become more gritty and disciplined
• Connect with new, like-minded creators

All at the same time.

Our goal is to empower you to become a successful creator.
How does it work?

Once you've applied and been invited to join, these will be the rules:

• Choose a program
• Exercise for 30 min
• Share proof of your workout

Every day. For 30 days straight.
Read 4 tweets
5 Feb
I've been slowly building my audience for the last 6 months.

It's been a lot of fun, but also very hard.

Been tempted to give up many times.

Two things have kept me afloat:

• My friends
• My exercise habit

That's why @austinschless and I are building Fit Creator Club 👇
Fit Creator Club is a community-based, 30-day challenge that will help you:

• Build an exercise habit
• Become more gritty and disciplined
• Connect with new, like-minded creators

All at the same time.

Our goal is to empower you to become a successful creator.
How does it work?

Once you've applied and been invited to join, these will be the rules:

• Choose a program
• Exercise for 30 min
• Share proof of your workout

Every day. For 30 days straight.
Read 4 tweets
4 Feb
In her song "7 rings", Ariana Grande gives you great (unintended) copywriting advice.

She says:

"I see it, I like it, I want it, I got it."

This is a framework you can use to write more powerful copy.

Let me explain 👇
Ariana's line explains the AIDA model:

You get your readers Attention (I see it)

You keep them Interested (I like it)

You create a Desire (I want it)

They take Action (I got it)
This framework allows to you create a clear, structured journey for your reader.

Your writing should smoothly walk them through each stage and finally lead to a concrete action:

A follow.

A sign-up.

A purchase.

Whatever. You. Want.
Read 4 tweets
1 Feb
@dickiebush’s Ship 30 for 30 changed my writing game forever.

• It cemented a daily writing habit.
• It accelerated all my feedback loops.
• It changed the way I approach distribution.

These are the 10 most important lessons from my experience 👇
1/ The fastest way to change your habits is to change your tribe.

When you’re surrounded by people who write and ship essays every day, you quickly become the kind of person who does that too.

Want to become a writer? Hang out with writers and do what they do.
2/ Writing is a muscle.

The more you use it, the stronger it gets.

Shipping an essay every day forces you to push your writing muscle to its limits, accelerating your growth by 10x.
Read 13 tweets
14 Jan
Yesterday's office hours session with @dickiebush & @Nicolascole77 was a masterclass on online writing 🔥🔥

Cole shared his hard-gained insights after over a decade in the game.

These were my favorite takeaways 👇
To succeed as an online writer, you need need a data-driven approach.

Everything you post is a data point, and the engagement you get is an indication of what works and what doesn't.
The most successful writers are great storytellers.

The best-performing content often leverages an interesting story to teach you something or make a point.
Read 14 tweets
11 Aug 20
Highlights and notes from The Knowledge Project podcast (@farnamstreet) Episode #4:

@ShaneAParrish X @jasonzweigwsj on skepticism, reading and decision-making.

🧵
Some context: Jason writes The Intelligent Investor column for the WSJ since 2008. He’s also the author of the book The Devil’s Financial Dictionary, among others.
1/ FIND NEW WAYS TO SAY THE SAME OLD THING

Jason sees his job as saying the exact same thing 50-100 times a year in a way that nobody knows he’s repeating himself
Read 20 tweets

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