B2B businesses are at a big advantage if early employees have large Twitter followings
-There's no better place than Twitter to do B2B marketing at scale
-People care about people, not brands (and def not early B2B brands)
-There's no better place than Twitter to do B2B marketing at scale
-People care about people, not brands (and def not early B2B brands)
"Building in public" on Twitter will get early customers excited about what they're building.
These B2B brands make up their salaries 10x by having them build in public.
These B2B brands make up their salaries 10x by having them build in public.
This doesn't mean you can't succeed without an audience.
Many can and will continue to do so. But having an audience and free access to decision makers is a huge advantage.
Many can and will continue to do so. But having an audience and free access to decision makers is a huge advantage.
@PaulYacoubian got 4.4m in a month Twitter impressions by Tweeting about @copy_ai.
He also has grown his audience 40% MoM... Clearly people are becoming invested in his journey.
He also has grown his audience 40% MoM... Clearly people are becoming invested in his journey.
https://twitter.com/PaulYacoubian/status/1366460168637190145?s=20
At some point in the future, employees with audiences who are the target audience will be able to charge a huge premium.
Chief Evangelist of @synthesischool, @anafabrega11 is another excellent example of this.
Another interesting framing from @david_perell.
https://twitter.com/david_perell/status/1342964743808626690?s=20
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