B2B businesses are at a big advantage if early employees have large Twitter followings

-There's no better place than Twitter to do B2B marketing at scale
-People care about people, not brands (and def not early B2B brands)
"Building in public" on Twitter will get early customers excited about what they're building.

These B2B brands make up their salaries 10x by having them build in public.
This doesn't mean you can't succeed without an audience.

Many can and will continue to do so. But having an audience and free access to decision makers is a huge advantage.
@PaulYacoubian got 4.4m in a month Twitter impressions by Tweeting about @copy_ai.

He also has grown his audience 40% MoM... Clearly people are becoming invested in his journey.

At some point in the future, employees with audiences who are the target audience will be able to charge a huge premium.
Chief Evangelist of @synthesischool, @anafabrega11 is another excellent example of this.

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More from @austin_rief

12 Apr
Many critics (especially those in media) have been questioning Substack's $65m raise.

"Why raise so much capital??"

I think it's genius. Here is why:

Substack has done an incredible job at 2 things.

1. Building the easiest way to start a newsletter
2. Building a brand

Substack is the Kleenex of ESPs. Many even use the terms "Substack" and "email newsletter" interchangeably.
However, Substack's product is currently a commodity. This isn't a knock on the product, they are early!

However, they take a % of revenue, whereas many competitors take a flat rate.

For example, Ghost is a much better economic alternative. Image
Read 17 tweets
9 Apr
1/ This is what so many smart investors got wrong about the newsletter space.

They only focused on CACs. Yes, newsletters acquire some subs via paid marketing.

But the ongoing relationship with your customer makes 10-100xing LTV over time very doable.
2/ At @MorningBrew, we had faith that if we could scale the list and keep our quality, our LTV growth would outpace our CAC growth.

And it did. We've launched:
@Retail_Brew, @etechbrew, @MarketingBrew, @SidekickMB, @bizcasualpod, @FoundersPod, and MANY more products to come.
3/ We will continue to create content that our audience cares about. This will grow LTV even further, which will in turn allow us to acquire more subscribers, even as CACs rise.

3m subs, and we are only getting bigger :)
Read 4 tweets
4 Apr
Someone should explain to him how jobs are created.
The zero sum progressive mindset is toxic - and this is coming from a progressive.
We just printed 3 trillion dollars. Don't tell me the only way to pay for things is corporate taxes.
Read 5 tweets
14 Mar
THREAD: Today is @MorningBrew's 6th birthday.

It has been an incredible journey and I am even more excited for what is to come.

Here are 5 things I've learned so far about running a start-up:
Growth is uncomfortable.

Learn to embrace being uncomfortable - it will make you better.

This goes for both personal and company growth.

If you don't feel uncomfortable from time to time, you probably aren't challenging yourself to grow fast enough.
Increase hiring standards as you grow

In the early days, you often don't have a wide choice of who you can hire, but that changes with time. Take advantage of it

I have never regretted waiting an extra week to find the right candidate, but I have regretted hiring too quickly
Read 7 tweets
25 Feb
Alright Alright Alright. Twitter is launching "Super Follow".

Who would pay for my tweets?
Would you pay?
Thaaats what i thought.
Read 4 tweets
9 Feb
1/ THREAD: @HubSpot's acquisition of @TheHustle is a great example of a niche, vertical media business acquisition.

Here is what that means, why it makes sense, and why it doesn't happen more often.
2/ First off, this trend isn't new. There are a ton of great examples of this:

- Penn x Barstool Sports
- Stripe x Indie Hackers
- Robinhood x Market Snacks
3/ So, why would a software business acquire a media business? 2 main reasons:

1. Owning a top of funnel with a trusted audience
2. Multiple arbitrage
Read 9 tweets

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