In real estate you should talk to potential investors even if you don’t have a deal for them right away.
The earlier you can start building the relationships the better.
We’re funding deals today with folks who have been following along silently for months / years.
And if you have no deals and have never done one but plan to do a deal in the future -
Get wealthy people involved and talk to them about your strategy, plans, etc.
You’ll learn a lot and have loyal backers as you prove your competence.
And it almost always comes down to timing.
Fear (of other investments, stock market, etc), excitement (for your asset class), liquidity (just sold a business, etc) all really matter when it comes to WHEN someone will be ready to write a check.
So you need to be consistent!
Persistence also matters.
They might be ignoring your emails because they get a lot of emails or the timing isn’t right.
Be persistent.
You’d be surprised how quickly someone can shift when the timing is right.
And when you finally get them on the line and you’re chatting...
Don’t focus on selling the upside and the potential massive gains.
Talk about the risks. The things you’re watching out for. The factors out of your control.
And manage expectations so everyone is happier!
Write quarterly or annual update emails to your entire network.
How you’re doing, what you’re excited about, how your strategy is evolving, where you’re seeing opportunity.
It makes folks feel as if they are already an investor even if they aren’t, yet.