Thread by @MekkiMarc

Here's why more and more #associations and membership organisations launch private #digital #communities, and why yours should too:

[thread] 👥🔗🌎🔗👥

📅Year-round cohesion: your flagship events and gala dinners matter, but will no longer be enough to guarantee loyalty and avoid member churn. We live in an on-demand, continuous world now, disconnecting for large parts of the year is no longer sustainable.

🔐Security & #privacy : hosting your proprietary information on 'free' servers managed by social media companies is leading a lamb to slaughter. Instead, they can and should be hosted within your private platform environment where YOU own the data

🏹Reach: when you post on social media, your average organic reach (that is the people who see your post without you having paid to reach them) is extremely low, and dropping; people are not seeing your content. Reach is 100% in a private community.

💶Revenue: full control over monetisation. Instead of letting Facebook or Linkedin make money off your members, use community features to create revenue-generating products and services. Sponsors will love reaching your members all year, not just a few days

👮🏻‍♂️Compliance: if you're still managing members on social media platforms, chances are you're not compliant with privacy laws. A GDPR-compliant, closed platform offers you and members peace of mind

🗄Engagement: are you making your members scroll through (literally) endless social media feeds or generic newsletters👎🏻? Instead, create granular segments and target them with hyper-relevant content. Curation and personalisation drive engagement, not volume of content

⚙️ Feature control: need a custom change to the look and feel or abilities of your community platform? Good luck getting Twitter or Facebook to integrate your CRM or other mission-critical tools. Great community platforms can integrate with your existing tool set.

🚨 Risk-management: who knows when the next bug, volcano or heaven knows what else disrupts your ability to meet members... Have a solution ready and active to seamlessly move between the real and virtual world as needed., it's your insurance policy.

Check out bond.global or PM me

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