1/ I continue to think that Baby Boomers are tech's most underserved demographic. Huge market + decades-long tailwinds.
Every day, 10,000 people in the US turn 65. By 2040, 1 in every 5 Americans will be over 65, and 50% of the population is already over 50.
Every day, 10,000 people in the US turn 65. By 2040, 1 in every 5 Americans will be over 65, and 50% of the population is already over 50.
2/ Baby Boomers are already the wealthiest generation in history, collectively earning double that of the “Silent Generation” above them. Boomers control 70% of U.S. disposable income and 50% of U.S. consumer spending dollars.
Yet just ~5% of advertising dollars target Boomers.
Yet just ~5% of advertising dollars target Boomers.
3/ And they're underratedly tech-savvy.
Boomers make up a third of all internet users, 90% have a computer, and 70% have a smartphone.
30 million US Boomers call themselves “heavy Internet users"—roughly defined as using the Internet for 15 hours or more each week.
Boomers make up a third of all internet users, 90% have a computer, and 70% have a smartphone.
30 million US Boomers call themselves “heavy Internet users"—roughly defined as using the Internet for 15 hours or more each week.
4/ This is a global phenomenon: people 65 and older will soon outnumber children under 5 for the first time in human history.
There are massive opportunities to serve older people in social networks, education, fintech, digital health.
Who is building for Baby Boomers?
There are massive opportunities to serve older people in social networks, education, fintech, digital health.
Who is building for Baby Boomers?
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