1/ One of the biggest misconceptions about the creator economy is that it’s just a consumer trend. But if creators are the new businesses, they need the same B2B infrastructure. @GetJuice is building it.
Short thread on fintech + the creator economy👇
digitalnative.substack.com/p/the-intersec…
Short thread on fintech + the creator economy👇
digitalnative.substack.com/p/the-intersec…
2/ The term "creator economy" became more popular recently, but the phenomenon isn't new. It traces its roots to YouTube.
YouTube transformed culture by letting anyone produce and distribute online video. The floodgates were open, and a new creative class seized the opportunity.
YouTube transformed culture by letting anyone produce and distribute online video. The floodgates were open, and a new creative class seized the opportunity.
3/ YouTubers were actually first called “YouTube Stars”, but that rang hollow. YouTubers weren’t just the talent on screen; they were the director, writer, producer. They weren’t the vessel through which art was delivered, but the creator manifesting it.
4/ By the mid-2010s, "creator" was a career. In 2015, Steven Johnson wrote:
“It's never been easier to make money from creative work, for your passion to undertake that leap from pure hobby to part-time income source...[this] means more people earn income doing what they love.”
“It's never been easier to make money from creative work, for your passion to undertake that leap from pure hobby to part-time income source...[this] means more people earn income doing what they love.”
5/ But traditional businesses have access to a suite of tools that help them understand their metrics, take out loans, and effectively scale their businesses. Creators don’t.
Enter @GetJuice
Enter @GetJuice
6/ At Index, we've worked with companies digitizing workflows for massive industries—Shopmonkey for mechanics, ServiceTitan for home services workers like plumbers & electricians, Boulevard for salons & spas.
One way to think about Creative Juice is doing the same for creators.
One way to think about Creative Juice is doing the same for creators.
7/ Just like repairmen & hairstylists have existed for thousands of years, so have creators—as entertainers, teachers, comedians, actors, filmmakers.
The internet has just made being a creator more accessible, unlocking a Renaissance of talent & creativity.
The internet has just made being a creator more accessible, unlocking a Renaissance of talent & creativity.
8/ And just as many repair shops run on pen-and-paper workflows, many creators stitch together payments from brands & internet platforms with Gmail, Excel, PayPal, & the Notes section on their phone.
Juice becomes the one-stop-shop for creators to run and grow their businesses.
Juice becomes the one-stop-shop for creators to run and grow their businesses.
9/ Over time, @GetJuice will layer in more financial tools for creators. One of my favorites is Juicetimate:
Similar to how Zillow’s Zestimate lets you know the value of your home, Juicestimate lets creators know the value of their platform.
Similar to how Zillow’s Zestimate lets you know the value of your home, Juicestimate lets creators know the value of their platform.
10/ This knowledge is key as creators take out loans, make financial decisions, & invest in their futures.
It's exciting to see the formalization of a new form of work, & the collision of fintech + creators, Silicon Valley + Hollywood.
Full piece here: digitalnative.substack.com/p/the-intersec…
It's exciting to see the formalization of a new form of work, & the collision of fintech + creators, Silicon Valley + Hollywood.
Full piece here: digitalnative.substack.com/p/the-intersec…
• • •
Missing some Tweet in this thread? You can try to
force a refresh
