America was brainwashed into its relationship with guns by marketing.

I think about that a lot. Today’s gun culture is the result of marketing. What gun nuts think is a constitutional legacy of gun rights was manufactured by people and companies that benefitted.
As someone who worked in advertising and marketing, it is not hard to see how marketers found emotional triggers and then just pounded them for decades.

Entire generations now fully believe what they’ve been spoonfed.
Companies that profited from gun sales silenced some of the opposition with donations.

And then politicians discovered it could be used as a wedge issue.

It had nothing to do with the constitution or even guns.

Basic greed for power and money.
If you go back 50 years, the NRA wasn’t like this.

It was a gun safety and education organization.

But along came the money. And along came companies with a vested interest. And along came politicians who could benefit.

And now the well is irreparably poisoned.

Depressing.

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More from @TheRealHoarse

17 Apr
My son has a soccer game in a couple hours. He plays in a travel league. His team is made up of a great group of kids. It has been an absolute joy.

Lately, my son has been signaling that this may be his last year.

1/
The road is diverging. Kids who are hardcore into soccer are going in one direction and kids who just enjoy being on a competitive team are going another.

He might change his mind. We’ll see.

I will support his decision no matter what.

2/
But knowing that we may be nearing the end of his youth soccer days, each of these soccer Saturdays rests on me with a little more specialness, a little more meaning.

I am fully present for them with the wakefulness of someone who knows to capture it all, for it is fading.

4/
Read 20 tweets
14 Apr
Started with one impromptu livestream by @thechrisbarron. Now it’s a whole thing.

A Friday artist showcase. Weekly, intimate, live-music shows.

An organic community coming together to lift up musicians and enjoy music.

An organic team coming together to make it possible.

1/ Image
This started as just a Twitter post on a lonely, depressed Friday night.

“Can we find something to do together tonight?”

Now, The Herd is a thriving, welcoming community of people connecting around live music.

2/
I have been blessed with the passionate help of a team of good people.

They have helped me take this from a one-man scramble to an informal organization with bigger plans.

3/
Read 5 tweets
9 Apr
I hadn’t fully realized how hard COVID has been for musicians until recently. I knew they lost income and gigs.

What I hadn’t understood was how psychologically hard it was to be kept from performing.

1/
When tours and concerts were canceled, I thought “Well, at least musicians can spend the time writing and recording.”

What I hadn’t understood is that the performing itself is like a solar energy to musicians.

It is the fuel for so much else.

2/
Performing is an exchange of energy.

The musician pays in their work and passion and heart and the audience pays in their joy and happiness and love.

It is a fair and mutual trade.

3/
Read 10 tweets
8 Apr
Almost every Friday for the past couple months, I’ve lined up an artist to play a live set on Instagram.

It is a showcase of sorts. A platform for young artists.

It is a weekly joy for me.

This week, I’ve lined up someone I adore:

Bella White

1/

Bella is a 20-year old singer-songwriter.

I found her after hearing a single from a debut album she scrimped and saved to produce herself.

I loved that first track and then the entire album.

And I wanted to share it.

That meant ‘booking’ Bella some Fri.

2/
This week, we connected and things just fell into place.

So, Friday, at 8:30 pm ET, Bella is going to play a few songs for us.

It will be intimate and relaxed.

It is a chance to discover someone.

I want you to discover Bella White with me.

3/
Read 6 tweets
7 Apr
I’ve been going through a two-month beard cycle: Shave, grow it out, hate it, shave...

Settle this one.

Based on the picture in the tweet below:

Beard or no beard?
See poll above.

Are you #TeamBeard or #TeamShave?

I may have $20 riding on the winner. Don’t do me wrong here.

2/2
This early data is troubling.
Read 4 tweets
30 Mar
This is just a pretty damn spectacular story.

We begin with our hero, Austyn Farrell, locked down and bored a year ago.

So he made a music video out on his street and posted it on TikTok.

1/
And then he made another - and that one kinda went viral.

Now he had an audience - online at least.

2/
So he made another video.

And a few neighbors came out to watch.

3/
Read 9 tweets

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