Reminder that Ralph Lauren is pronounced 'Lauren' not 'Loren'. Ralph Lauren was born Ralph Lifshitz, the son of Jewish immigrants from Belarus. He changed his name to 'Lauren' in the mid-1950s before he began selling the idea of elite American lifestyle back to the Americans.
This is what Ralph Lauren looks like, dressed in a double-breasted black silk, wool and mohair tuxedo with grosgrain facings, broad peak lapels and a structured shoulder. 
Every day I worked in menswear, I would meet well-to-do bankers and similar men, who would say 'Loren' as a means of sounding "classier", The beautiful, hilarious irony of it was that they came across uninformed on who Ralph Lauren is, his brand and the identity behind it.
This is 23-year-old me in the US proudly wearing my grey Ralph Lauren sweater that I bought using money I won on Deal Or No Deal.
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